Recently
nominated as: Vice President for ASTA liaison for Mexico.
Seminis Vegetable Seeds
2006 – Current: Sales Lead for all Mexico sales.
2000-2006: Mexico-Pacific Strategic Business Unit Manager
• In charge of sales for northwest Mexico, including leading
the sales and
product development specialist (PDS) team of eight to gain
market share and introduce new products.
• Have exceeded or attained each year’s sales goals.
• Created dealer incentive program and seed-booking preorder
program.
• Train sales and PDS personnel in team building as well as
working independently while mindful of the team effort.
• Develop sales strategies and market plans to meet short-
and long-term goals.
• Recognized for allowing team members to be creative.
• Have taught team members how to work well under stressful
conditions.
Asgrow
Mexicana SA de CV
1999-2000: Sales Manager
• Assigned to rebuild a sales team of 18.
• Boosted team morale; improved sales team’s ability to work
in cooperation with customer service and distribution.
Hung
Nong Seed Company
1998-99: NAFTA Sales Manager
• Introduced new hybrid hot peppers into the NAFTA market.
• Boosted sales from $500,000 in 1998 to $2 million by end
of fiscal year 1999.
• Created new dealer booking program.
Asgrow
Vegetable Seeds
1992-1999: Mexico-Pacific District Sales Manager
• Opened warehouse; was involved in crossing seed through
crossing agents in Nogales, Arizona.
• Trained new PDS and sales personnel in sales and
product-development strategies. Training included time and
territory management, FAB (features, advantages and
benefits) selling techniques, and how to handle price
objections and business warfare.
• Developed short- and long-term market plans.
1985-1992: Began new venture for Asgrow along the border in
Nogales, Ariz.
• In charge of separating vegetables sales from Agronomic
sales in Mexico.
• Developed the market for vegetable seed along the 12-mile
corridor from Rio Rico, Ariz. to Nogales by introducing
Asgrow’s new determinate tomato line, including products
such Sunny, Pacific and Humaya.
• Introduced Asgrow’s new hybrid bell pepper, Skipper.
• Inducted into the Upjohn Sales Academy three times; was
nominated seven
years in a row.
1985-1985: Sales Representative, Loveland, Colo.
• Assigned to re-establish hybrid long-day onion sales in
the area.
• Accomplished mission by end of crop year ’85.
1979-85: Seed Production Representative, Nampa, Idaho.
• Responsible for production of sweet corn and garden bean
seed.
• Developed the idea and trial work that led to the creation
of the Humidifier
for garden bean seed to raise the moisture level, thus
increasing seed germination and quality.
• Devised new methods of producing early-maturity sweet corn
that lowered production costs.
• Increased bean seed production for difficult-to-produce
varieties.
• Assisted with onion and pea seed production.
