Ignacio Reyna Ceceña
Viena # 203
Frac. Villafontana
Mexicali B.C 21180
Mexico

Phone/Fax (686) 555-2763
Cell (686) 221-5851
E-mail: ireyna@gentech.com.mx 
 
Over twenty years of progressive management experience in the Seed Industry in Mexico. Experience includes business start-ups and turnarounds. Results-oriented manager that strives to draw the utmost in efficiency out of my team players by providing the training, tools and guidance needed to maximize their efforts.
Extensive skills in developing and implementing organizational planning and structure for a business with the primary goal of getting things done cost effectively.

Personal contribution, transferrable skils & business interests

• Knowledge and experience of the seed business in Mexico. Export and domestic market

• Long term business relationship with key brokers, growers, and distributors.

• Product line selection and developing experience

• Administration experience in Production, Product Development, Sales and Research, and Screening Station Departments, 

• Forecasts and Budgets

• Dealer network structuring

• Market trend analysis

• Strategic marketing planning

• Innovated product developing

Education

B.S. Agronomist
Universidad Autonoma de Baja California 1979

Sales & Marketing Diplomate.
Tecnologico de Monterrey 1996

Professional Experience

January, 2003-April, 2007
General Manager
Harris Moran Seed Co.
Mexico Subsidiary: Semillas Harris Moran Mexicana

• Set up and develop Semillas Harris Moran Mexicana, from the merge of Harris Moran Mexico subsidiary and Premium Seed company.
• Integrate the criteria of product development and sales to select the product line for the domestic market.
• Structured and develop the dealer network to position HM products in the domestic market and keep on expanding the export market share.
• Coordinate and support the research programs of US and France for Mexico.

June, 1994 – January, 2003
Owner
Premium Seed Co.

• Started my own company in June, 1994 as a Seed Dealer of Petoseed, Sun Seeds and exclusive distributor of Daehnfeldt Orion tomato and HM Camino Real Hot Pepper in Mexico. Head office in Mexicali and branches in Guadalajara and Puebla
• Created Production Department growing 500 acres and building a seed conditioning facility with a production of 200 metric tons/year of Sunmaster cilantro seed and 1500 lbs. of Gran Esmeralda tomatillo seed, two varieties owned and selected by Premium Seed.
• Developed our own Premium Seed brand
• In January, 2000 I sold the company to the Seedworks group, and hire with them as General Manager of Premium Seed Co.
• In January, 2003 Premium Seed Co. was sold to Harris Moran Seed Co. to become the new subsidiary of the Limagrain group in Mexico.

December, 1992 – June, 1994
Seed Division Manager
Empresas Longoria

• Responsible to develop and promote Sun-Cal brand owned by Empresas Longoria
• Open two branches in Morelos and Michoacan
• Open distributors in Guadalajara, Sonora, Chihuahua, and Chiapas
• Establish the production department in Vizcaino, Baja Sur.

January, 1986 – December, 1992
Sales Manager
Peto Seed Co.

• Up to 1989, PD and Sales Rep. Responsible of Central Mexico, covering the areas of Jalisco, Nayarit, Colima, Michoacan, Guanajuato, Puebla, and Zacatecas, promoting the products along with the distributors.
Trial planting of commercial and experimental products.
• From 1989 through 1992, Nationwide Sales Manager, responsible of the PD and Sales Departments, with head office in Guadalajara
• Coordinate and support the Product Manager activities and screening station in Mexico

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