Modesto, California
September 15, 1998Harris Moran Seed Company
reports exceptional customer attendance during the recently concluded August Trials and
Field Days. With over 600 visitors representing 29 countries and 12 US states, these were
the most successful field days in Harris Moran's history. Customers had a choice of five
trial sites and often traveled to several sites to view the wide range of material. Harris
Moran displayed Cantaloupe, Beans, Sweet Corn, Watermelon, Tomato, Pepper, Squash,
Leftuce, Cabbage, Radish, Cucumber, Mixed Melons and Pumpkin.
Breeders, Product Managers and Sales Representatives were
on hand in Michigan, Idaho, Wisconsin and Caiifornia to show new and established varieties
to visitors from around the world. Using the theme of "Right for your Region,"
trial varieties were selected for the climatic regions represented by the different sites
and displays were geared for both fresh and processing markets.
The quality and scope of the company's product line was in
evidence at every location according to Stan Forrest, Product Manager for Harris Moran,
"With our combined product line, the new Harris Moran is able to most the needs of
more growers by offering them a full line of variety-based solutions," said Forrest,
All of the locations featured new product introductions and
advanced experimental as well as established commercial varieties, Customer field tours
were hosted in small groups and presentations were geared to their interests, "We
prefer to show our material one-on-one and in the field," said Schoenecker, Director
of Marketing for Harris Moran, 'This allows us to find out what folks are looking for and
to tailor our discussion to their needs. The response from our customers has been great.
We really appreciate their visit.'
This is the second year of August Field Trials for the new
Harris Moran Seed Company which combined the Harris Moran and Ferry-Morse Seed
Companies in January of 1997. The new company represents a history of over 140 years of
vegetable seed production, breeding and distribution. Harris Moran Seed Company
distributes the Harris Moran brand in North America and the Harris Moran, Ferry Morse and
Niagara brand international markets. Groupe Limagrain is the parent of Harris Moran and
the largest breeder, producer and distributor of vegetable and flower seed in the world.
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