August 22, 2002
When it comes to watermelon, size
Developed by Syngenta
Seeds, the first personal-size seedless watermelon, the new
PureHeart™ seedless watermelon, is available now at select
grocery stores in the Puget Sound area and northern California.
PureHeart seedless watermelon is about the size and shape of a
cantaloupe and has a very thin rind.
Inside, the melon is a deep, crimson red color and has an
ultra-sweet flavor -- similar to the heart of a full-size
"PureHeart represents the best of a watermelon: the rich color,
the juicy, delicious flavor, but with a thin rind like a
cantaloupe so there's no waste. That's why we named it
PureHeart," said Bruce Axtman, company spokesperson.
Each PureHeart melon weighs between three and six pounds --
enough to serve two adults or about four children -- and can
easily fit into the hand of an average adult.
There are a number of benefits to the unique size of a PureHeart
seedless watermelon, Axtman said.
For example, a PureHeart watermelon won't fill up a refrigerator
and won't create leftovers for households of just one or two
In addition, a PureHeart melon is highly portable and will fit
into most picnic baskets or ice chests, and still leave plenty
of room for the rest of the meal.
Response has been overwhelmingly positive to the new melons.
In test markets last summer, 75 percent of shoppers said they
liked the melon and 100 percent said they would purchase a
PureHeart seedless melon again.
PureHeart seedless watermelons are grown in the San Joaquin
valley and will be available through November for a suggested
retail price of $3.99.
The new watermelon is the first product introduced by Dulcinea™,
a new produce company that is developing a variety of fruits and
vegetables that will deliver the ultimate eating experience that
people want on a consistent basis.
Look for the Dulcinea label to match your passion for quality,
or visit www.dulcinea.com
for more information.
PureHeart seedless watermelon is the first and only
PureHeart seedless watermelon is all heart: deep, crimson red
color, ultra sweet, juicy flavor and
consistent crunch, but with a thin rind so there is little
Each PureHeart seedless watermelon weighs between three and six
pounds and can fit into the
hand of an average adult. This new melon is a convenient,
portable way to enjoy a favorite fruit.
2 cups watermelon diced (280 grams)
· Potassium rich
· Good source of vitamins A and C
· Good source of antioxidants such as lycopene
· Fat and cholesterol free
Suggested Retail Price: $3.99 per melon
PureHeart seedless watermelon will be available through November
at QFC stores in the greater
Seattle area and all Raley's, Nob Hill and Bel-Air grocery
stores in northern California.