Fontanelle Hybrids customers help determine product additions

Fontanelle, Nebraska
October 1, 2002

Fontanelle Hybrids new product line up for 2002-2003 includes 15 corn hybrids, 10 soybean varieties, one sunflower, one grain sorghum and one alfalfa. "I think we are unique in the amount of input from our customers and sales force we use in helping us determine our most important product needs," Dave Monke, production manager said. "We always have a specific need before we add a new product. We don’t add new just because it’s new. By using a series of round table meetings and other forms of customer feedback, when we release a product, there is already a well-defined market for that product."

New Products in the Line Up

Technology hybrids make up 70 percent of the new corn releases, including four High Cycle brand Bt hybrids, six High Cycle brand Roundup Ready® hybrids and two High Cycle brand RR/Bt stacked hybrid. There are also three new conventional hybrids.

"This high percentage of technology products shows a continuing acceptance by our customers and the public," Monke said. "The value of these products to both our customers and to the environment continues to be realized and appreciated."

All ten of the new soybean releases are Roundup Ready varieties. "Our soybean sales are 93% Roundup Ready," Doug Dudney, soybean product manager said. "We will continue to look for new Roundup Ready products because that’s what our customers push for."

The new sunflower represents a new line of seed for Fontanelle Hybrids. "902 NS is an exclusive NuSun™ Mid Oleic Hybrid," Doug Heatwole, regional agronomist said. "It’s a proprietary hybrid from Fontanelle, which give customers an opportunity for genetic diversity on their farms."

"In grain sorghum, we have renewed our efforts to find new hybrids to strengthen our sorghum line up. With G-3245 we’ve done that," Heatwole said. "Our customers were telling us there was a need for an early sorghum, and G-3245 meets that need."

"In alfalfa, we’ve added Cisco which has a fall dormancy rating of 6," Heatwole said. "This is our first alfalfa with that high of a dormancy rating which means it will work better as we head south."

Regional Placement

Among the 11 new corn hybrids introduced this year, there’s four that stand out. For the northern part of Fontanelle Hybrids territory, 4283 is a 102-day relative maturity (RM) hybrid that shows consistent performance across all environments. It’s a good choice for no-till farming. For the southern part of Fontanelle territory, High Cycle 7966 Bt is a 117-day RM hybrid with excellent top end yield potential. For the West, High Cycle 7893RR, at 113-day RM, is the one to watch for excellent top end yields. And in the East, High Cycle 7888 Bt is also a 113-day RM hybrid that is very versatile in response to soil types and yield levels.

The other new corn hybrids include: 5333, 113-day RM; 4693, 106-day RM, HC 7984 RR, 118-day RM; HC 7834 RR, 114-day RM; HC 7797, 110-day RM; HC 7591 104-day RM; HC 7885 RR/Bt, 115-day RM; HC 7235 RR/Bt, 98-day RM; HC 7987, 119-day RM; HC 7637 Bt, 107-day RM; and HC 7511 Bt, 102-day RM.

The leaders among the 10 new soybean varieties include; 8111 RR in the early group maturity, 8192 N RR in the mid group, and 9192 N RR in the full season group. 8111 RR is an early Group II soybean with top yields and great disease ratings. 8192 N RR is a late Group II soybean that yields well with or without cyst pressure. It has a high level of cyst resistance. 9192 N RR is a late Group III soybean that also has cyst resistance and has excellent emergence and lodging scores.

The other new soybean varieties include: 421 N RR, an early Group IV; 9162 N RR, a late Group III; 9241 RR, a mid Group III; 8184 RR, a late Group II; 8182 RR, a late Group II; 8153 RR, a mid Group II; 7292 RR, a late Group I; and 7291 N RR, a late Group I.

The new Fontanelle sunflower, 902 NS, is in the mid maturity range from 88 to 92 days. It works well in central and western Kansas and eastern Colorado for dryland full season or as a second crop in irrigated fields. "Since this is a new product we are continuing our placement tests," Heatwole said. "We are looking at how it works in Nebraska."

-Page 3-

The new grain sorghum G-3245 works in areas with moisture stress and high temperatures. "We were looking for a sorghum that would work in adverse conditions," Heatwole said. "G-3245 does. It’s not a racehorse hybrid." It also works well as a second crop behind wheat or small grains.

Cisco alfalfa is suited for producers in southern Kansas, as well as the Panhandle areas of Oklahoma and Texas. "Southern producers are looking for higher fall dormancy ratings," Heatwole said. "Cisco has a rating of 6 which means it greens up fast in the spring and doesn’t go dormant until late in the season. This gives producers the potential for additional fall cuttings."

Supply

"Fontanelle Hybrids is fairly conservative on supply of new products," Dave Monke, production manager said. "That’s by design. We usually underestimate the needs and acceptance of our new introductions. We don’t want to skip any steps with new products so we continue to test them in every environment possible to identify any potential weaknesses. Our customers can’t afford a hybrid/environment interaction that could cost them profits so we continue to gather information about the new products to ensure we know the best placement for each variety. We are committed to do what we think is best."

On a bright note, Doug Dudney, soybean product manager said, "Our soybean supply will be better than anticipated. Supply should not be an issue this year."

Doug Heatwole, regional agronomist said there will be an adequate supply for the new sunflower, sorghum and alfalfa products introduced this year.

Fontanelle Hybrids is a 67 year old employee-owned seed company marketing corn, soybeans, grain sorghum, alfalfa and sunflowers in Nebraska, Iowa, Kansas, Colorado, Missouri and portions of Illinois, Minnesota, South Dakota and Texas. Fontanelle Hybrids is one of the five owners and members of the Core Group that markets value added products under the High Cycle® Seed Systems brand of products.

High Cycle is a registered trademark of the CORE Group.
Roundup Ready is a registered trademark of Monsanto Company.
NuSun is a trademark of the National Sunflower Association.

Company news release
4883

OTHER RELEASES FROM THIS COMPANY

Copyright © 2002 SeedQuest - All rights reserved