October 3, 2002

The USA is the most significant and competitive flower seed market in the world. To succeed in this market, flower seed breeders must offer superb genetics, excellent seed quality, customer service and technical support. The fulfillment of these factors can only be achieved through a thorough understanding of the market place from breeder to retail.

In order to increase its market share in the USA, Floranova has appointed Bill Wilson to the position of US Commercial and Technical Director. Bill brings to the position considerable knowledge and expertise in the US bedding and pot plant industry. Graduating in 1993 from the Texas A&M with a Bachelor of Science, Bill has had experience as a grower and as an owner/operator of growing facilities. More recently, Bill has been working at the breeder/wholesale level of the industry.

Bill has extensive local knowledge of the US market, excellent product knowledge and sound technical expertise. These skills will enable him to create a strong US presence, supporting Floranova products throughout the distribution chain. Bill's main responsibility will be to build on Floranova's existing US business by focusing on the company's mission to deliver outstanding customer service. Bill will also manage the Floranova Spring Pack Trial, to be held at a joint facility being developed by Oglevee and Floranova at Lompoc, California.