St. Louis, Missouri
April 7, 2003
Monsanto
Company announced today that it will use a new tagline to
illustrate the company’s focus on delivering innovative
agricultural solutions and benefits to growers, their farming
operations and end-market consumers. The new Monsanto tagline,
Imagine, emphasizes the “ag” in Imagine and reflects the
company’s strategic focus on investing in and developing new
agronomic tools.
Monsanto is committed to
researching new agronomic systems that are more environmentally
sustainable and that will deliver value across the agricultural
chain – including growers, their farming operations and
consumers,” said Kathryn Kissam, Monsanto’s Corporate Marketing
Lead.
Our Imagine tagline
invites people to reflect on the real-life benefits the
technology is delivering today and encourages them to imagine
the promising solutions that this technology and other plant
science technologies are poised to deliver in the future,”
Kissam noted.
The logo artwork includes the
Monsanto name in evergreen capital letters, a vine symbol in
evergreen and earth gold, and the tagline ‘Imagine’ in evergreen
with the letters ag in spring green. Monsanto recently
redesigned its website,
www.monsanto.com, to incorporate the new Monsanto Imagine
tagline.
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