Monsanto Company rolls out new tagline: Imagine

St. Louis, Missouri
April 7, 2003

Monsanto Company announced today that it will use a new tagline to illustrate the company’s focus on delivering innovative agricultural solutions and benefits to growers, their farming operations and end-market consumers. The new Monsanto tagline, Imagine, emphasizes the “ag” in Imagine and reflects the company’s strategic focus on investing in and developing new agronomic tools.

Monsanto is committed to researching new agronomic systems that are more environmentally sustainable and that will deliver value across the agricultural chain – including growers, their farming operations and consumers,” said Kathryn Kissam, Monsanto’s Corporate Marketing Lead.

Our Imagine tagline invites people to reflect on the real-life benefits the technology is delivering today and encourages them to imagine the promising solutions that this technology and other plant science technologies are poised to deliver in the future,” Kissam noted.

The logo artwork includes the Monsanto name in evergreen capital letters, a vine symbol in evergreen and earth gold, and the tagline ‘Imagine’ in evergreen with the letters ag in spring green. Monsanto recently redesigned its website, www.monsanto.com, to incorporate the new Monsanto Imagine tagline.

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