St. Louis, Missouri
January 26, 2004
Roundup WeatherMAX herbicide users
are very satisfied with its performance, according to survey
results released by Monsanto
today. Moreover, users also report that they see an improvement
in Roundup WeatherMAX over Roundup UltraMAX herbicide and
imitator herbicide products.
A large number of respondents- two-thirds of growers- also
reported high satisfaction with the performance of Roundup
WeatherMAX under challenging conditions such as spray conditions
when it is too hot, too dry or too cold.
According to the research study, 97 percent of growers reported
that they were very satisfied or somewhat satisfied with their
experiences with Roundup WeatherMAX. Specific reasons given for
the high satisfaction rating of Roundup WeatherMAX over Roundup
UltraMAX included better rainfastness, faster kill, weed control
and lower rates.
"These survey results indicate that we have delivered on our
promise of providing a superior Roundup formulation and that
growers are experiencing favorable outcomes as a result," says
David Hollinrake, Monsanto Roundup Brand Manager. "The results
confirm that we continue to lead the market in setting a new
standard for performance. Earlier survey results showed that
growers were very satisfied with Roundup UltraMAX. This most
recent survey shows that they are even more satisfied with
Roundup WeatherMAX."
With a 97 percent satisfaction rating growers reported a high
likelihood that they definitely or probably would use Roundup
WeatherMAX in 2004. Weed control and crop safety were the
primary reason growers gave for planning to use Roundup
WeatherMAX again.
"These results validate that with a higher level of performance
comes a higher level of satisfaction," Hollinrake said. "We
strive for continuous improvement and are happy those efforts
have paid off with the satisfaction level our customers enjoy."
Monsanto Company is a leading provider of technology-based
solutions and agricultural products that improve farm
productivity and food quality.
ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup,
Roundup WeatherMAX and Roundup UltraMAX are registered
trademarks of Monsanto Technology LLC. ©2004 Monsanto Company.
Research conducted by Marketing Horizons, Inc., St. Louis, Mo.,
August 2003. |