An
extensive phase of a branding initiative that
further strengthens a global leader in the
vegetable seed business was launched today.
Sunseeds, known throughout the Americas for high
quality hybrid vegetable seed varieties, will
change its company name to Nunhems effective today
and will market Sunseeds brand seeds under the
globally recognized Nunhems brand [pronounced
Newn-ems] starting this summer.
Sunseeds is a Parma, Idaho-based company that was
purchased by Nunhems in 1997. Sunseeds products
in North America, Central America and South
America yielded millions of pounds of produce for
fresh food lovers in 2003.
Today's announcement demonstrates a commitment to
further consolidate Sunseeds and Nunhems as one
integrated company with a shared dedication to
research and development, innovation,
profitability, and global solutions intended for
local application in support of growers and
business partners in the fresh produce,
processing, fresh-cut and food service industries.
Beginning July 2004, vegetable seed developed in
the Research and Development centers of Sunseeds
and Nunhems will be marketed under the Nunhems
brand.
"We're confident that Nunhems, a global brand
known for innovation, quality and profitability,
will soon become instrumental to growers in the
Americas," said Nunhems CEO Pieter van Kesteren.
"We will work hard to demonstrate to our customers
in the Americas that the brand equities that make
Sunseeds their trusted choice to deliver value
added products are integrated into every Nunhems
seed variety."
"This branding initiative enables us to
demonstrate to growers worldwide that the priority
for innovation that has characterized product
developments by both Sunseeds and Nunhems are part
of a singular focus by companies that have been
together now for many growing seasons," van
Kesteren said. "The same commitment and
discipline that makes Sunseeds the choice of
growers in the Americas will be apparent in the
Nunhems branded products from day one.
