The market for organic foods
and beverages continues to grow at a rapid pace and is expected
to generate sales of $32.3 billion by 2009, according to "The
U.S. Market for Organic Foods and Beverages", a new report
from market research publisher
Packaged Facts.
Overall, the organic industry has been experiencing annual
growth between 17 and 22 percent over the past few years,
compared to just 2 to 3 percent growth in the conventional food
industry.
The mass-marketing of organic
foods in supermarkets – which accounted for 37 percent of
organic sales in 2003 – and expansion by mainstream food
companies into the organic market are spurring more growth.
Today’s organic food market bears little resemblance to its
roots in small natural foods stores and co-ops. Organic products
now are marketed nationwide in the major supermarkets, even
Wal-Mart, and are available in almost every category of food and
beverage.
"Organic foods and beverages
have come of age," said Don Montuori, Acquisitions Editor for
Packaged Facts. "Many of the obstacles to wider market
penetration – price, quality, distribution – are starting to
breakdown, and with the full implementation of the national
organic standard, consumers are starting to recognize, seek and
find organic products."
"The U.S. Market for Organic
Foods and Beverages" is written by organic industry expert
Elaine Lipson, a noted journalist and columnist in the industry.
It presents the latest on market size and shares, consumer
preferences, marketing strategy, competitor profiles, and
regulatory issues. Market projections are made through 2009.
Priced at $3000, this report
can be purchased directly from Packaged Facts by clicking
http://www.packagedfacts.com/pub/977845.html. It is also
available at
MarketResearch.com.
Packaged Facts, a division
of MarketResearch.com, publishes research reports on a wide
range of consumer industries, including consumer goods and
retailing, foods and beverages, and demographics.
About the Author
Elaine Lipson specializes in consumer education on organic
foods. Her articles have appeared in "Delicious Living,"
"Natural Foods Merchandiser," "Organic Valley’s Rootstock," and
other publications. Ms. Lipson writes a quarterly column on
organics for "Natural Grocery Buyer" and is the author of "The
Organic Foods Sourcebook" (Mcgraw-Hill Contemporary, 2001).
