London, United Kingdom
April 21, 2005
Winning a Queen’s Award is the ultimate accolade for any British
manufacturing company. London based
Sortex Ltd, a world leader
in optical sorting machinery for the food processing industry,
has now achieved this distinction five times after gaining a
Queen’s Award for International Trade 2005.
This is the fourth time that the company has received the award
since 1968 – in 2001 it was also received for Innovation. It is
the third year in succession that its hugely successful export
programme has been recognised by rigorous external assessment.
In 2003 it won the London Chamber of Commerce Exporter of the
Year title – a success it repeated at the highly respected
National Business Awards 2004.
Managing Director Bruno Kilshaw is delighted but not complacent.
“We work in many highly competitive international markets and
have to rely on skills that go far beyond technological
competence – coping with volatile exchange rates and
understanding the intricacies of international marketing, for
“We export around 98 per cent of our production to 43 countries
and much of our success is attributable to our highly trained
locally based personnel who understand local conditions and help
our UK based people to empathise with the cultural diversity of
the markets in which we operate. To win in international
markets, just as in domestic ones, it is vital always to think
of ‘you’ rather than ‘we’.”
Sortex commits itself to intensive R&D investment. The most
recent breakthrough is its Z Anywhere software, which enables
sophisticated remote diagnostics and programming to be
implemented easily wherever there is a telephone connection and
a PC or laptop.
The company has trebled turnover in the last decade but Kilshaw
is not resting on his laurels. “Winning something as important
as the Queen’s Award is a wonderful morale booster. Everyone at
Sortex wants to do it again…and again.”
Sortex, based in London, is a member of the Swiss Buhler Group.
Buhler is a global Technology Group and the system partner for
plant, equipment, and process know-how in Food Processing,
Chemical Process Engineering, and Die Casting, with about 6100
employees worldwide and a turnover of 1,5 billion Swiss Francs.