ST. Louis, Missouri
November 14, 2005
Reflecting
growing demand for healthier diets,
Monsanto will make VISTIVEä
low-linolenic soybeans more broadly available in 2006 through
additional seed brands and expanded geographic distribution.
VISTIVE will be offered through Monsanto's Asgrow
brand, as well as from an additional 11 other seed brands for
2006, including HiSoy, LG Seeds, Producers, Midwest, Crows, NC+,
Kruger, Stine, Latham’s, Prairie Brand and Croplan. VISTIVE is
currently available in one Asgrow brand product, AG2421V, for
the 2006 planting season.
VISTIVE soybeans can contain less than 3 percent
linolenic acid, compared with 8 percent for traditional
soybeans. This results in a more stable soybean oil with better
flavor profile and less need for hydrogenation. Because
soybeans with less linolenic acid reduce or eliminate the need
for partial hydrogenation, trans fat in processed soybean oil
can be reduced or virtually eliminated.
VISTIVE brand’s geographic distribution is being
expanded to include northern Iowa, southeastern South Dakota,
southern Minnesota and southern Michigan. In 2005, its first
year of commercial availability, VISTIVE was only available in
Iowa.
Kurt Wickstrom, Soybean Traits Manager for
Monsanto, said increasing industry demand for low-linolenic
soybean oil creates a new opportunity for U.S. soybean growers.
“VISTIVE creates new market value for soybean
growers by meeting processor demand for low-linolenic oil and
providing consumers with healthier dietary options due to
reduced trans fat,” says Wickstrom.
Participating processors for the 2006 growing
season include Ag Processing, Inc.; Cargill Incorporated; CHS;
and Zeeland Farms.
This introduction of VISTIVE soybeans has
generated strong interest throughout the industry. Given a
January 1, 2006, deadline by the U.S. Food and Drug
Administration to begin including trans-fat information on their
labels, food companies are particularly interested in seeking a
solution to reduce or eliminate trans-fatty acids.
Growers interested in growing VISTIVE soybeans in
2006 and earning a premium should contact their local seed
dealer.
VISTIVE™
and Asgrow® are trademarks of Monsanto Technology LLC. |