Parma, Idaho
May 20, 2005
Almost a year
ago, Nunhems, a global
company dedicated to the development and production of
commercial seed varieties, integrated the former Sunseeds label
into the Nunhems brand.
Nunhems USA, Inc. is now poised to market its comprehensive
product line throughout the Americas.
The move, implemented almost seven years after
the acquisition of Sunseeds, has been methodical and
deliberate. The company is making sure customers, from dealers
to growers, become fully familiar with Nunhems and comfortable
that the transition means continuity in products and services.
Following several years of consistent growth,
Nunhems is on track to continue the trend by expanding markets
throughout the Americas. Species-specific Crop Teams form the
basis of Nunhems’ market approach. These global teams are
expert in their crop and bring that knowledge to the customers
they service via regional representation. Nunhems’ growing
staff, with expertise in all aspects of developing and bringing
to market new hybrids, assures growers a successful selection of
new products for distinct agronomic and market needs. Crop
teams work locally but are backed by over 160 years of
experience and market knowledge in more than 20 countries.
Recognizing the power that consumer acceptance
and food retailer commitment have to pull product through the
distribution system to become preferred varieties, Nunhems is
also working with produce distributors, retailers, and food
manufacturers to identify future trends and be ready with
hybrids that will meet consumer needs. Aligning the company
with consumer-savvy partners is fundamental to corporate
strategy. These business partners bring in their own expertise,
and with Nunhems form a seamless vegetable supply chain from
seed development to consumer product consumption.
Nunhems currently produces hybrids for 25 species
of vegetables including onions, carrots, peppers, cucumbers,
squash, leeks, and tomatoes and is a recognized innovator in the
mixed melon and watermelon categories. With its strong
commitment to research and development, Nunhems’ established
worldwide breeding programs focus on driving commercialization
of innovative new products with distinctive traits leading to
improved growth and profitability for company and customer
alike.
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