The farming association Naturland has recently introduced a new service for tracing its organic products on the Internet. This enables simple tracing of the complete product chain back to the farmer. A number on the product rapidly leads the interested buyer with Internet knowledge to the virtual tour to the organic farm.

The digital recording of the complete certification procedure during production, processing with e-Cert and a cross-stage traceability system ensure access to all the necessary data in the shortest possible time and guarantee high Naturland qualities and reliability through to the end consumer, according to a press release. The action is a joint project of Naturland e.V., Marktgesellschaft der Naturland Betriebe and the Research Institute of Organic Agriculture (FiBL).

Source: BioFach newsletter