News section

home  |  news  |  solutions  |  forum  |  careers  |  calendar  |  yellow pages  |  advertise  |  contacts

 

Bayer CropScience targets new markets in hybrid rice seeds with Arize
Monheim, Germany
July 12, 2006

Bayer CropScience continues to expand business in the growing hybrid rice seeds markets in Asia. Arize® is the global umbrella brand under which the company sells its high-yield hybrid rice products which yield consistently 20% above the best performing inbred varieties. Whereas 60% of the rice area in China is already hybrid rice, India and Philippines, with a share of 2% and 8% hybrid rice area respectively, offer opportunities for a growing business.

Being already one of the market leaders in hybrid rice seeds in these two countries, the company has opened two new seed processing plants in the last months.

Located at Medchal, India, the first of these plants, with state-of-the-art facilities for hybrid rice seed processing was inaugurated in May 2006. The plant can process 4000 tons of seeds in a 40-day season (100 tons a day). At the inauguration, Clive Pegg, the Managing Director of the Indian seed company Proagro, a subsidiary of Bayer CropScience, said, “Arize can fulfill aspirations of Indian farmers by giving high yields and excellent returns on investments. Arize portfolio in India, including the outperforming hybrid Arize 6444, has allowed Proagro to be the market leader on the Indian hybrid rice market for years. With the commissioning of this new processing facility, Proagro will be able to further supply high quality hybrid rice seeds to Indian farmers.”

The second rice seed conditioning plant was inaugurated by Bayer CropScience in the Philippines on June 15, 2006. Located in Tagum City, Davao del Norte, the plant is equipped with a hi-tech electronic packing system that will allow further efficient supply of Arize Bigante seeds to rice farmers in Visayas and Mindanao. “With the opening of this rice seed processing plant in the Philippines, Bayer CropScience can fulfill its aspiration of bringing further high-yielding Arize Bigante hybrid rice seeds to the Filipinos farmers” said Damien Plan, BioScience Public Affairs Manager Asia-Pacific. “This investment confirms our commitment to the Filipino rice community. Together with the Department of Agriculture we are moving forward towards a common goal, the success of hybrid rice in the Philippines.”

The inauguration of these new rice seed processing plants is part of a long-term strategy of Bayer CropScience for the hybrid rice business. Bayer CropScience will continue to expand its business in the growing hybrid rice seeds markets in Asia and Latin America. The company plans to launch its Arize® hybrid rice seeds in Brazil, Indonesia, Vietnam Bangladesh, China and Pakistan within the next two years, with a larger plan to commercialize Arize® hybrids in more than 10 countries by 2010.

For more information on Arize® please
click here

News release

Other news from this source

16,758

Back to main news page

The news release or news item on this page is copyright © 2006 by the organization where it originated.
The content of the SeedQuest website is copyright © 1992-2006 by SeedQuest - All rights reserved
Fair Use Notice