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Bayer CropScience launches the first hybrid rice seeds in Vietnam
Cantho, Vietnam
September 28, 2006

Vietnam becomes the third Asian country to implement Arize.

On September 21, 2006 Bayer CropScience launched its rice hybrid Arize® B-TE1 as the first company to introduce hybrid rice seeds in Vietnam. The launch ceremony took place in Cantho, a city in the Mekong Delta. More than 250 wholesalers, seed retailers and farmers were present.

Mr. Frederic Arboucalot, General Manager Rice Bayer CropScience said “With the launch of our first high yielding Arize® hybrid rice seeds in Vietnam, we are aiming at being a leading player in providing sustainable and profitable solutions to the Vietnamese rice farmers. The development of our hybrid rice seed business here confirms our commitment to the local rice community”

Mr. Pham Van Hiep, a leading farmer from Soc Trang commented about the profitable and high yielding hybrid, coming together with good grain quality, “Arize® B-TE1 did not lodge, showed good tillering, less pest, high yield. I have tested it in winter-spring season 05/06 and got 9830 kg/ha, this has given me an additional yield of 3330 kg/ha over local rice inbreed. It is a good product for this area and I want to grow it on a larger acreage next season”.

Hybrid rice Arize® B-TE1 has been widely tested in various agro-climatic conditions and seasons in Mekong Delta in Vietnam since 2004 and was the first rice hybrid to receive the registration approval for South Vietnam region from the Ministry of Agriculture & Rural Development (MARD) in June 2006. The launch of Arize® B-TE1 in Vietnam is part of a long term strategy of Bayer CropScience for hybrid rice business. Further to India and the Philippines where Bayer CropScience is already leader on the hybrid rice seed market, the company is opening its hybrid rice business in Vietnam and Indonesia in 2006 and then in China, Pakistan and Bangladesh by 2007 in a larger plan to expand in a total of 10 countries in 10 years.

Arize® is the global umbrella brand for the hybrid rice seeds from Bayer CropScience BioScience. Hybrid rice, which recently has been expanded to various countries by Bayer CropScience, is yielding considerably more than the best inbred varieties grown under similar conditions. By breaking the yield frontier hybrid rice contributes to the increase in profitability of the farmers. These high quality seeds have excellent genetic purity and germination rate. It presents excellent grain, cooking, aromatic and taste qualities, which are meeting the market standards.

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