Milwaukee, Wisconsin
December 20, 2007
Reveal Foliar, the first foliar
product containing LCO Promoter Technology®, has been added to
the lineup of crop onputs from
EMD Crop BioScience.
Applied post-emergence, Reveal Foliar can offer growers more
vigorous growth and healthier, greener crops through enhanced
photosynthesis and sugar production. In corn, growers will see
increased stalk girth, which decreases the potential for
lodging. In soybeans, Reveal Foliar encourages earlier canopy
closure, conserving soil moisture and reducing weed pressure. In
both crops, growers will see the benefits of advanced ear and
pod development.
“The foliar spray option opens up new opportunities and
flexibility for growers,” says John Hren, North American
Marketing Manager with EMD Crop BioScience. “Because it’s a
foliar application, Reveal Foliar is an ideal complement to
Roundup and other tank mix partners, which makes it convenient
for growers looking to enhance plant growth and achieve better
yields without adding a trip across the field.”
LCO Promoter Technology is a unique, naturally occurring
molecule that enhances plant development by turning on plant
growth processes. Different from the direct root response of
formulations that are applied on-seed or in-furrow, Reveal
Foliar increases photosynthesis and sugar production when
applied to foliage. But just like the other crop onputs, the end
result is a stronger, healthier start for plants, helping the
crop better endure the inconsistencies of environmental
pressures.
“Seed-treating soybean growers are familiar with the LCO
molecule in Optimize® , but this opens up new opportunities to
corn and soybean growers who are already spraying a fungicide or
herbicide” says Hren. “They won’t need an extra pass, and based
on our trial data, they’ll be able to try Reveal Foliar with
confidence.”
Field trials of Reveal Foliar from 2004 through the 2007 season
detail outstanding and consistent results. In soybeans, the mean
yield response was at 3.4 bu/a, with positive results recorded
in more than 82 percent of plots. In corn, a mean yield response
of 7 bu/a was recorded, with positive responses found in 94.4
percent of trials.
Because research has also shown that multiple applications of
LCO Promoter Technology in the same season can provide
cumulative benefits, Reveal Foliar represents a chance for corn
and soybean growers to increase their ROI even further. In corn,
EMD Crop BioScience has recently introduced Torque™ IF, an
in-furrow treatment for corn, and soybean growers are already
familiar with Optimize®, a seed-applied formulation of LCO
Promoter Technology. Hren says a post-emergence treatment of
Reveal Foliar can enhance the effects of either of these
early-season treatments.
“This is a case where 1+1 = more than 2,” says Hren. “For
example, you can treat the soybean seed with Optimize, then come
back and treat with Reveal Foliar. Research shows us that these
two applications will provide results that are greater than the
sum of their individual effects, so we are very excited about
what this means in terms of potential profits to growers.”
Originally founded as the Nitragin Company in 1898 after a
Milwaukee entrepreneur purchased rights to a commercial process
for the production of nitrogen-fixing rhizobia, Nitragin
remained privately owned until 1982. In 1991 Merck KGaA,
Darmstadt, Germany purchased the business. Headquartered in
Milwaukee, Wisconsin, EMD Crop BioScience is committed to
advancing crop-enhancing technologies and making these products
available to growers worldwide.
Merck is a global pharmaceutical and chemical company with sales
of EUR 6.3 billion in 2006, a history that began in 1668, and a
future shaped by 30,962 employees in 61 countries. In 1917 the
U.S. subsidiary Merck & Co. was expropriated and has been an
independent company ever since. |
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