Breda, the Netherlands
December 27, 2007
Agrisemen B.V. announced
today that it has acquired the Brussels sprout program from
Seminis Vegetable Seeds,
the largest developer, grower and marketer of fruit and
vegetable seeds in the world.
With this step Agrisemen strengthens its position in the
Brussels sprout seed market. The Brussels sprouts seed market is
a specific market in regional areas. The main growing area is
North West Europe (Holland, UK, Poland, Belgium) but Brussels
sprouts is growing all over the world, known for its specific
taste.
“Whereas the larger vegetable seed companies are concentrating
on big vegetable species like tomatoes, peppers, melons, etc.,
Agrisemen has decided to focus more on smaller, often more
regional, vegetable crops, of which Brussels sprouts is a good
example” said Jack Burgers, managing director of Agrisemen and
he continues: “an important reason to acquire this activity are
the present varieties like Esperal and varieties which are in
the pipeline. Some of these varieties are more sweet and have
better taste than present Brussels sprout varieties, which will
attract the younger generation”.
Agrisemen consequently pursues its strategy to further
strengthen its portfolio in the vegetable seed business and want
to become a niche market player of importance.
Agrisemen B.V. is a small independent vegetable seed company
with breeding in brassicas (Brussels sprouts, pointed cabbage),
lettuce and climbing beans and with roots that go back t0 1935.
The company's goal is to be successful in specific crop where
innovation is the key to success. One of its recent innovations
is Red Flame, a pointed red
cabbage. |
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