Gedera, Israel
 February
8, 2007
Zeraim Gedera, a
leading vegetable breeding Company, has launched a new campaign
focused on consumers' needs. Being aware of its customers' needs
and preferences for tasty and exciting products, Zeraim Gedera's
top class breeders are aiming at meeting these consumers'
demands, with the feeling that Great Taste Creates New Sense.
Known for its expertise in developing innovative varieties, the
Company has chosen a unique way to express the emotional and
sensual feeling derived from taste.
"The Company has cooperated with the famous Israeli Hip Hop
dance group of "Shakatak" to transfer this message to a body
language, considering that every bite of fruit or vegetable
creates an internal sense that can be expressed by body
movement", says Tal Frank, Marketing Department Manager of
Zeraim Gedera, "each crop producing a different sense of taste",
she adds.
Zeraim Gedera is launching its campaign with a celebration of
creativity at Fruit Logistica 2007, with lively dance shows by
"Shakatak". |
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