Gedera, Israel
February 8, 2007
Whether at a British Supermarket
or at a French grocery store, everyone is looking for the
perfect taste, good looking and pleasing juicy tomatoes.
At
Zeraim Gedera, one of
the world’s leading seed companies, tomato breeders are doing
their best to develop tomato plants that can be adapted to
growing conditions in various global locations at different
seasons, thus, yielding a supply throughout the year.
To achieve best results, the
company is using a carefully selected team of growers and
provides them with the company’s special agro-technical support
program, ZAAP (Zeraim Gedera’s Agro–Technical Assistant
Program).
“The company has developed
varieties matching a wide range of the consumer’s taste; from
Cherry single to Cherry cluster to Cherry yellow and Cherry
orange, Roma type and dark green “Pinton” tomatoes”, says Mr.
Amnon Eshet, Executive VP, Marketing, Sales & Business
Development.
“Zeraim Gedera has established a
worldwide presence and global sales and distribution network
that enables the company to comply with its international
consumer’s demands all year round”, adds Mr. Eshet. “The
European markets enjoy the company’s wide tomato varieties
brought by sea and air from Morocco, Italy, Spain and Israel
throughout the year”. |
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