Harris Moran is pleased to announce the appointment of Bruce Hubert as head of Semillas Harris Moran Mexicana, HM’s subsidiary in Mexicali, Mexico.

Hubert brings 13 years of global seed experience to the general manager position, most recently three years as General Manager of Alliance Semillas Argentina, another HM subsidiary.

Maurice Smith, President and COO of Harris Moran, said “Bruce’s broad understanding of the seed business in Latin America coupled with his analytical and leadership talents make him the perfect candidate to spearhead a new generation of HM sales and service in Mexico.”

Effective immediately, Hubert will be based in Mexicali where he will oversee all aspects of Semillas Harris Moran Mexicana.

Hubert started with Groupe Limagrain – the French cooperative that owns Harris Moran – in 1995 as a business analyst.

A year later, he came to the US and California-based Harris Moran as an internal auditor.

While at Harris Moran, he headed a complex computer refit to link HM seamlessly to its sister companies in Europe.

In April 2004 he was promoted to General Manager of the Argentina subsidiary.

Hubert replaces a retiring Ignacio Reyna who has been with Semillas Harris Moran Mexicana since its inception.

Harris Moran Seed Company is part of the largest independently owned seed company in the world. The Modesto, CA-based company is owned by Groupe Limagrain, a French cooperative owned, run, and operated by French farmers.

Harris Moran breeds innovative vegetable varieties designed to boost yield, reduce chemical inputs, and increase freshness, flavor and fruit quality from plow to plate. The company breeds vegetables for markets in more than 65 countries.