Modesto, California
June 18, 2007
New look outside. Same quality
seed inside.
Inspired by the furrows of where our seed grows,
Harris Moran is pleased
to unveil new packaging with an attractive, earthier look.
The new design features a cultivated Earth graphic that visually
dominates our boxes, bags, buckets, and new foils. The furrowed
ground symbolizes our business, our pride, and our product.
The new design retains Harris Moran’s signature yellow color for
ease of brand recognition at the dock, on the shelf, and in the
barn.
Maurice Smith, president and COO of the Modesto,
California-based company said of the packaging makeover: “The
new design blends a bit of the old – the yellow – and a bit of
the new – the cultivated Earth. We think it better illustrates
the seed inside.”
For the first time, HM will offer seed in Harris Moran foils for
NAFTA sales. Look for those July 1.
Offshore, Harris Moran’s Niagara and Ferry Morse foils will
continue to bring seed to farms worldwide.
Look for the new packaging this summer.
Harris Moran Seed Company is
part of the largest independently owned seed company in the
world. The Modesto, CA-based company is owned by
Groupe Limagrain, a
French cooperative owned, run, and operated by French farmers. |