Dublin, Ireland
June 27, 2007
Research and Markets
has announced the addition of
Seed
Trait Valuation: Value Creation Opportunities in Agricultural
Markets to their offering.
The agricultural biotechnology
industry marked its tenth anniversary of product sales in 2005.
The adoption of genetically modified (GM) crops has greatly
surpassed the adoption of most other technologies, not just
expectations for GM crops.
The successful commercialization new traits, including enhanced
characteristics specifically aimed at improving the production
of biofuels and animal feeds, will require a detailed
understanding of their value. This report provides insights from
over twenty years of experience in biotechnology licensing.
Content Outline:
1. Overview
2. Value Creation Opportunities in Agricultural Markets
- Grower / Processor / Consumer Markets
3. Determinants of Value
- Nature of the Technology, Utility and Advantages
- Commercial Success Likelihood
- Strategic Fit
- Refinement or State of Development
- Breadth of Technology Applicability
- Strength of Intellectual Property Protection and Freedom
to Operate Position
- Regulatory Issues
4. Trait Value
- Traits
- Germplasm
- Customer Relationships and Marketing
5. Sharing of Value
- Value Sharing in Licenses
- Examples from Agricultural Biotechnology
6. Payment Structures in Licenses and other Transactions
- Stock Equity Purchases
- Payments to Licensor
- Other Elements Affecting Contract Value
7. Methods and Models for Valuation
- Cost / Market / Income Methods
For more information visit
http://www.researchandmarkets.com/reports/c61007 |
