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Bayer CropScience names Jeff Springsteen marketing manager for corn herbicide products

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Research Triangle Park, North Carolina
October 1, 2007

Bayer CropScience is pleased to announce that Jeff Springsteen has accepted the position of market manager for non-selective corn herbicide products.

In his new role, Springsteen has the product management responsibility for Bayer CropScience corn products, including Radius®, Balance®, Option®, and Autumn® herbicides, respectively. In addition, Springsteen is responsible for introducing new products to the marketplace, including Laudis™ herbicide, which the company anticipates launching by 2008, along with three additional corn herbicides to be launched in 2009.

“Jeff brings a tremendous amount of diverse business experience to the herbicide and fungicide marketing business, which will be of significant value for corn growers,” says Tim Zurliene, director of marketing for the business unit.

Most recently, Springsteen held the marketing responsibilities as manager of Bayer CropScience marketing programs and customer relationship management (CRM). In previous positions, Springsteen launched Liberty® herbicide for the company as well. He also has held jobs in business development, grower and retail program management, and CRM and database management.

Bayer CropScience LP is the U.S. business of Bayer CropScience, which has its global headquarters in Monheim, Germany. Bayer CropScience, a subsidiary of Bayer AG with annual sales of about EUR 6 billion, is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 19,000 and is represented in more than 120 countries, ensuring proximity to dealers and consumers.

 

 

 

 

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