Research Triangle Park, North
Carolina
October 1, 2007
Bayer CropScience
is pleased to announce that Jeff Springsteen has accepted the
position of market manager for non-selective corn herbicide
products.
In his new role, Springsteen has the product management
responsibility for Bayer CropScience corn products, including
Radius®, Balance®, Option®, and Autumn® herbicides,
respectively. In addition, Springsteen is responsible for
introducing new products to the marketplace, including Laudis™
herbicide, which the company anticipates launching by 2008,
along with three additional corn herbicides to be launched in
2009.
“Jeff brings a tremendous amount of diverse business experience
to the herbicide and fungicide marketing business, which will be
of significant value for corn growers,” says Tim Zurliene,
director of marketing for the business unit.
Most recently, Springsteen held the marketing responsibilities
as manager of Bayer CropScience marketing programs and customer
relationship management (CRM). In previous positions,
Springsteen launched Liberty® herbicide for the company as well.
He also has held jobs in business development, grower and retail
program management, and CRM and database management.
Bayer CropScience LP is the U.S. business of Bayer
CropScience, which has its global headquarters in Monheim,
Germany. Bayer CropScience, a subsidiary of Bayer AG with annual
sales of about EUR 6 billion, is one of the world’s leading
innovative crop science companies in the areas of crop
protection, non-agricultural pest control, seeds and plant
biotechnology. The company offers an outstanding range of
products and extensive service backup for modern, sustainable
agriculture and for non-agricultural applications. Bayer
CropScience has a global workforce of about 19,000 and is
represented in more than 120 countries, ensuring proximity to
dealers and consumers. |
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