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Asian customers learn about Canada’s food grade soybean industry

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Winnipeg, Manitoba, Canada
September 18, 2007

Representatives from Japan, a premium market for Canadian food grade soybeans and Vietnam, an important emerging market are attending back-to-back programs showcasing Canada’s food grade soybean industry.

The 2nd CSC Japan-Canada Soybean Program and the CSC Vietnam-Canada Soybean Program are being held September 17 to 23 and September 24 to 28, respectively. Both programs are sponsored by the Canadian Soybean Council (CSC) and coordinated by the Canadian International Grains Institute (CIGI).

“Japan has been Canada’s largest export market for food grade soybeans for the last 20 years, averaging over 300,000 tonnes annually,” says Jim Gowland, CSC Chairman. “Vietnam is a market that holds tremendous future opportunities for Canadian soy exporters. Many Vietnamese companies are looking to export more processed soy-based products into other Asian markets which means there is a need for high quality soybeans.”

The programs come on the heels of a two-week Canadian soybean mission to Japan and Vietnam in March of this year, which included visits to prospective and existing customers in both countries. “Each of these programs is designed to complement the work that was done on that mission and during previous CSC soybean programs and provides an important opportunity for the participants to see the Canadian industry first-hand,”
says Dr. Linda Malcolmson, CIGI Director of Special Crops, Oilseeds and Pulses and an advisor on the CSC.

While in Canada, the six participants on the CSC Japan-Canada Soybean Program will take part in lectures, demonstrations and tours focusing on the production, handling, processing, marketing, breeding and research activities for Canadian food grade soybeans. The program is being held in Manitoba, Quebec and Ontario, Canada’s three main soybean growing regions.

The following week’s CSC Vietnam-Canada Soybean Program will be held entirely in Ontario and will also include a series of industry visits, presentations and opportunities for the four participants to interact directly with representatives from the Canadian soybean industry.

“Both of these programs are important relationship-building opportunities with existing and potential customers, in addition to providing Canadian industry members with insight into the needs and requirements of these markets,” says Gowland.

Established in 2005, the CSC is an alliance of Canada’s major soybean growers representing the Ontario Soybean Growers (OSG), the Manitoba Pulse Growers Association (MPGA) and the Fédération des Producteurs de Cultures Commerciales du Quebec (FPCCQ). Its mandate is to identify and develop new markets for Canadian soybeans through cooperative market development and research projects.

CIGI is a non-profit market development organization dedicated to promoting Canada's field crops and their products in domestic and international markets through educational programming and technical activities. Core funding for CIGI is provided by Agriculture and Agri-Food Canada and the Canadian Wheat Board. Additional funds and support are provided by other sectors of the agriculture industry. Since 1972, CIGI has hosted more than 25,000 participants from 110 countries.

 

 

 

 

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