Almeria, Spain
September 25, 2007
The multinational company
Syngenta has issued the
fifth edition of S&G
Peppers Today through
S&G, its horticultural seed brand for vegetables in
Europe, Africa and the Middle East. S&G Peppers Today is a
communication tool specifically centred around the world of
peppers, and it has been developed for all S&G clients in the
business chain, with information on production, processing and
trading.
The fifth edition of S&G Peppers Today focuses on the following
topics:
- Pepper scenario for
2007-2008: following the crisis at the beginning of the
year, the pepper sector in Almería currently faces many
challenges. As the new winter season approaches, how are
other production areas responding?
- Moroccan peppers in the
EU: interview with Mr. Mohamad Mansour, Managing Director of
Top Taste, who talks about the production and distribution
of peppers in Morocco.
- Quality and traceability
in the food supply chain: interview with Mr. Leonardo
Paniceres, manager of FQcode, who provides a detailed
explanation of the company’s traceability process.
- Consumption: a colourful
campaign to promote pepper consumption in the Netherlands.
- Further topics: the
ancient history of peppers and much more besides!
S&G Peppers Today is available in
digital format at
www.pepperstoday.com.
Syngenta is a world-leading agribusiness committed to
sustainable agriculture through innovative research and
technology. The company is a leader in crop protection and ranks
third in the high-value commercial seeds market. Sales in 2006
were approximately $8.1 billion. Listed on the Swiss stock
exchange (SYNN) and in New York (SYT), Syngenta employs more
than 19,000 people in over 90 countries. Further information is
available at www.syngenta.com
|
|
