Des Moines, Iowa and Cumming,
Georgia
December 29, 2008
Acquisition will enhance
precision farming technology available to industry and Pioneer
customers
DuPont business
Pioneer Hi-Bred and
MapShots today announced
Pioneer will acquire controlling ownership of MapShots Inc., a
privately owned agricultural data management company that
develops and sells proprietary crop management software. The
financial terms were not disclosed.
“MapShots enhances the services available from Pioneer that help
customers get the right product on the right acre and maximize
their profitability,” said Sue Hoover, marketing director,
Pioneer North America. “Today’s announcement demonstrates our
continuing commitment to provide Pioneer customers with
exceptional service.”
Pioneer has had a long-standing business relationship with
MapShots. This new relationship will allow Pioneer to extend its
Pioneer FIT® mapping service and information available through
GrowingPoint® website record-keeping service. FIT® mapping,
available to customers through Pioneer sales professionals, is
part of a suite of services they offer to growers to help them
achieve the most effective hybrid/variety placements for growing
conditions unique to their farm.
“MapShots will continue to sell, support and enhance our EASi
Suite™ line of desktop software for growers and professional
service providers,” said Ted Macy, MapShots owner and founder.
“MapShots will also continue to license core precision ag
components to other companies for inclusion in their products
and services.”
“Together with Pioneer, MapShots will continue its commitment to
open data standards that allow data sharing and compatibility
across different brands of field equipment and software,” added
Macy.
Based in Cumming, Ga., MapShots provides the agricultural
industry with the EASi Suite™ brand of crop management software.
EASi Suite™ enables the combination of field record-keeping
information with precision ag data. It is used across the nation
by progressive growers who want to maximize their use of
agronomic management information and by crop consultants and
crop input retailers to provide crop planning and nutrient
management planning services to their farm clients.
Pioneer Hi-Bred, a DuPont business, is the world’s leading
source of customized solutions for farmers, livestock producers
and grain and oilseed processors. With headquarters in Des
Moines, Iowa, Pioneer provides access to advanced plant genetics
in nearly 70 countries.
DuPont is a science-based products and services company. Founded
in 1802, DuPont puts science to work by creating sustainable
solutions essential to a better, safer, healthier life for
people everywhere. Operating in more than 70 countries, DuPont
offers a wide range of innovative products and services for
markets including agriculture and food; building and
construction; communications; and transportation.
The DuPont Oval Logo, DuPont™, The miracles of science™,
GrowingPoint® and FIT® mapping are registered trademarks or
trademarks of DuPont or its affiliates.
EASi Suite™ is a trademark of MapShots, Inc. |
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