Waddinxveen, The Netherlands
January 4, 2008
Source:
Eosta
With
the submission of the Urgurke, an older type of Asian cucumber
that has been selected in the co-innovation project 'Vergeten
soorten, nieuwe marktpotenties' (Forgotten species, new market
opportunities)* for our conditions,
Enza Zaden and
Eosta are among the 10
nominees for the 2008 Fruit Logistica Innovation Award. The
Urgurke includes three innovations in one: a new cucumber with
an authentic taste (innovation in product), the unique
collaboration behind the product (innovation in development) and
the environmentally friendly and original 'baguette bag'
packaging (innovation in packaging).
The 'Urgurke' is a one-of-a kind organic cucumber. Dark green,
with a rough skin, it is refreshingly crisp, moist and juicy.
The 'Urgurke' comes wrapped in bio-degradable packaging. This
classic cucumber variety is one of the world's oldest
vegetables, revived and introduced on the market thanks to a
highly original research project dedicated to 'forgotten
varieties'. The entire concept for the Urgurke harks back to
generations past, "the strong values of yesteryear presented in
a modern jacket". This exceptional product appeals greatly to
consumers, as shown by shop tests in Germany.
Samples of the 'Urgurke' will be on display for tasting at the
booth of both Eosta and Enza Zaden during the next Fruit
Logistica in Berlin, February 7-9, 2008. You will find Eosta in
the Holland Fresh Group pavilion, hall 3.2, booth C-10 and Enza
Zaden in hall 01.2, booth D-05.
The new variety will be launched on the English market as 'Wild
Cucumber' and on the Dutch market as 'Oerkomkommer'.
* Partners in this innovation project were Eosta, Enza Zaden,
The University of Wageningen Greenhouse Culture, the Centre for
Genetic Resources, LEI and grower Eef Maassen - all based in The
Netherlands.
Neue
biologische Gurkensorten schlagen an |
Seit dieser Woche
bringt Eosta zwei neue biologische Gurkensorten in
den Handel: die Frühlingsgurke und die Urgurke. Aus
erfolgreichen Ladentests in verschiedenen
Alnatura-Geschäften ergab sich, dass diese neuen
Sorten beim Verbraucher gut ankommen.
Die Urgurke ist wirklich eine vergessene
Gurkensorte: dunkelgrün, von gangbarer Größe, mit
rauer Schale. Diese Sorte wurde wiederentdeckt wegen
ihrer besonderen Eigenschaften und ihres Aussehens.
Die Frühlingsgurke ist eine hellgrüne, mittelgroße
Gurke mit einem besonders frischen Geschmack. Die
Urgurke wird pro Stück und die Frühlingsgurke pro
zwei Stück verkauft in einer kompostierbaren
Verpackung.
Die Markennamen der Gurken im Niederländischen sind
Oerkomkommer und Lentekomkommer, im Englischen
heißen sie Wild Cucumber en Spring Cucumber.
Die Frühlingsgurke und die Urgurke wurden vom
Zentrum für genetische Quellen, Enza und Eosta, aus
50 verscheidenen Sorten selektiert. |
Urgurke nominated for the Fruit Logistica Innovation
Award |
With the
submission of the Urgurke, an older type of Asian
cucumber that has been selected in the co-innovation
project ‘Forgotten species, new market
opportunities’* for our conditions, Enza Zaden and
Eosta are among the 10 nominees for the 2008 Fruit
Logistica Innovation Award. The Urgurke is a truly
forgotten type of cucumber: dark-green in colour, of
normal size and with a rough skin. The Urgurke
includes three innovations in one: a new cucumber
with an authentic taste (innovation in product), the
unique collaboration behind the product (innovation
in development) and the environmentally friendly and
original ‘baguette bag’ packaging (innovation in
packaging). The entire concept for the Urgurke,harks
back to generations past, “the strong values of
yesteryear presented in a modern jacket”. This
exceptional product appeals greatly to consumers, as
shown by shop tests in Germany.
The FLIA winner will be chosen by visitors to Fruit
Logistica during the trade fair, and you too are
also eligible to vote. The prize will be awarded on
Saturday 9 February during a special event.
* The Urgurke/old type of cucumber was created from
a selection of 50 various species, made by the
Centrum van Genetische Bronnen (Centre of Genetic
Sources), Enza Zaden and Eosta. |
“Wild
Cucumbers" from Dutch research nominated for the
Fruit Logistica Innovation Award 2008 in Berlin |
Source:
Wageningen UR
The ‘Urgurke’ (wild
cucumber or “Wild cues” in the UK) has been
nominated for the Fruit Logistica Innovation Award
2008 at the upcoming Fruit Logistica trade show in
Berlin. Introduced to the market in 2007, the “Wild
Cues” are the result of a co-innovation project with
Enza Seeds, Eosta B.V and Wageningen UR. Dark green
with prickles on the skin, this special cucumber has
been the recipient of a great deal of interest from
the Dutch and international markets. The “Wild Cues”
are also highly suitable for organic cultivation.
The successful research approach will be presented
at the Fruit Logistica show in February. A selection
was made from a research group of 58 relatively wild
cucumber varieties and the choice fell on a cucumber
which was appealing to both consumers and organic
farmers. Several Wageningen UR departments took part
in the research: The Dutch Centre for Genetic
Resources (CGN), LEI and Wageningen UR Greenhouse
Horticulture. The research was financed by industry
partners and the Ministry of Agriculture, Nature and
Food Quality (LNV).
The ‘Urgurke’ or ‘Wild Cue’ is a genuine ‘forgotten’
cucumber variety: an old type of Asian cucumber with
a dark green colour, normal size and rough, prickly
skin. The variety was rediscovered due to its
special characteristics and appearance, which make
it an easily recognisable product at the retailer.
The scientists made their selection from a large,
global range of cucumbers. Many of these cucumber
varieties were tested for cultivation and presented
to consumers, resulting in the selection of the best
varieties. Eventually this led to the introduction
of this wild cucumber, which was cultivated by three
Dutch growers in 2007, led by Eef Maassen.
There has been interest in the wild cucumbers from a
number of countries, including Germany and Great
Britain. It has already been introduced to the
German market as the ‘Urgurke’, while in Great
Britain the cucumbers are known as ‘Wild Cues’.
The research report is available from the project
leaders (Eric Poot and Arend Zeelenberg) |
Other news
from Enza
Zaden |
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