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BASF Plant Science presents inaugural Marketing Excellence Award to GrowDirect

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Research Triangle Park, North Carolina
January 8, 2008

BASF Plant Science presented the first Marketing Excellence Award to GrowDirect. This award recognizes exemplary BASF seed partners for their commitment to BASF Plant Science and NutriDense® hybrids. The award was presented during the 2007 Corn & Sorghum and Soybean Seed Research Conference held in Chicago, Illinois, by the American Seed Trade Association (ASTA).
 
We started this award to fulfill a need we saw in the market to showcase those seed companies that take seed marketing and grower education to another level, said Barney Bernstein, director of trait marketing and sales for BASF Plant Science. This past year GrowDirect was exemplary at communicating the value of NutriDense® hybrids and educating growers about the value of utilizing corn silage, and that's why we are thrilled to present them with the first Marketing Excellence Award.

A priority for GrowDirect is continuing to deliver value to their customer base. This is exemplified by constant training to improve the knowledge of their personnel, educational programs that allow their growers access to industry leaders, and the addition of innovative products like NutriDense® for silage.

In 2007, GrowDirect held educational teleconferences for dairy producers that focused on silage quality, forage management, and the key benefits of NutriDense® silage. The teleconferences featured Dr. Jerry Weigel, a nutritionist for BASF Plant Science, and Dr. Mike Hutjens, dairy extension specialist with the University of Illinois. The teleconference raised awareness about how to get the most value from corn silage through improved harvest, storage and feeding recommendations.

We're very happy to receive this award and we're proud of the accomplishments we've had marketing NutriDense®, said Bill Gass, vice president of marketing and new business development for GrowDirect. We have a great relationship with the people at BASF Plant Science who have given us the support we need to sell NutriDense® and provide our customers with what they need. We're excited about working with BASF Plant Science in the future.

GrowDirect has been a NutriDense® licensee since 1999 and is the owner of two of BASF Plant Science's seed partners, Heartland Hybrids and Fielder's Choice Direct®. They were recently purchased by American Seed Incorporated (ASI), a Monsanto Company.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®
All BASF activities involving plant biotechnology are incorporated in BASF Plant Science. BASF Plant Science coordinates an international research and technology platform with eight sites in five countries in Europe and North America and employs about 700 people. In addition, BASF Plant Science has established numerous complementary cooperations with research institutes, universities and biotechnology companies in Europe and North America. The research activities of BASF Plant Science are concentrated in the areas of more efficient agriculture, renewable raw material and a healthier nutrition for humans and animals. These include, for example, plants with improved agronomic characteristics, a higher content of vitamins or omega-3 fatty acids for preventing cardiovascular diseases, as well as plants with a higher nutritional value for animals.
Between 2006 and 2008 BASF is investing $430 million (U.S.) in the expansion of its plant biotechnology operations.
To find out more about BASF Plant Science, please see our Web site at: http://www.basf.com/biotechnology.
More about NutriDense® can be found at http://www.nutridense.com.

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF's high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at www.basf.com
©2007 BASF Plant Science L.L.C. All Rights Reserved. NutriDense is a registered trademark of BASF Plant Science L.L.C. Fielder's Choice Direct is a registered trademark of GrowDirect, Inc.

BASF Plant Science recently awarded GrowDirect with the first Marketing Excellence Award for its outstanding service as a seed partner. Pictured from left to right are Dennis Schlott, vice president of sales and product management for GrowDirect, Barney Bernstein, director of trait marketing and sales for BASF Plant Science, and Bill Gass, vice president of marketing and new business development for GrowDirect.

 

 

 

 

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