Parma, Idaho
July 28, 2008
 Nunhems
Vegetables Seeds’ new Intense™ tomato is the winner of the
prestigious Produce Marketing Association’s (PMA) Buyer’s Choice
Award at the 2008 PMA Foodservice Conference & Exposition.
The award, voted on by hundreds of operators, distributors,
chefs and wholesalers from around the country, recognizes the
Intense tomato’s foodservice-friendly attributes, including
significantly less gel, firmer flesh, and intense red color.
These traits allow the Intense to be easily and uniformly
sliced, diced or cut without losing its fresh appearance.
“This award is extra special because it is voted on by those who
actually use the product,” says Brian Bengard, Nunhems
Downstream Specialist. “It validates our efforts to fully
understand the wants and needs of the entire supply chain, then
identify or develop seed varieties that fulfill those
requirements.”
According to Bengard, the Intense retains its moisture up to ten
times longer than other Roma-type tomatoes, making it perfect
for popular foodservice prepared foods such as sandwiches,
salads, hamburgers, pizza, salsa, and salad, but also well
suited to processing and fresh-cut applications.
The award was officially announced by PMA president Bryan
Silbermann Saturday, July 26 at the Opening General Session of
the 2008 PMA Foodservice Conference & Exposition in Monterey,
California.
This is the Intense tomato’s second major award for product
innovation. Early this year, it was awarded the Innovation Award
at Fruit Logistica, one of Europe’s largest fresh produce trade
shows.
Bayer CropScience’s vegetable seed business operates under
the name of Nunhems. Nunhems is a global specialist in vegetable
seeds and sharing products, concepts and expertise with the
professional horticultural production industry and supply chain.
Its portfolio includes leading varieties and brands in crops
such as leek, onion, carrot, melon, cucumber, tomato,
watermelon, lettuce, pepper and chicory witloof. With annual
sales of EUR 208 million in 2007, Nunhems is among the world’s
leading vegetable seed companies with an extensive range of 28
species and some 2,500 varieties. With more than 1,300
employees, Nunhems is present in all major vegetable production
areas in the world. |
|
