Monheim, Germany
May 5, 2008
The United Fresh 2008 will bring
together representatives of the fresh fruit and vegetable
industry in Las Vegas, Nevada (USA).
Bayer CropScience
will introduce íts
global food chain partnership concept in the USA and will
showcase its contribution to healthy nutrition at United Fresh
from May 4 to 7 in the Mandalay Bay Convention Center, Booth
Number 4859. The company offers its partners in the food
production and marketing sectors an extensive range of
innovative solutions.
"Based on our food chain partnership philosophy, we are
initiating and supporting activities to facilitate partnerships
for the benefit of all players in the food chain - from field to
fork", said Gregg Storey, food chain relations manager at Bayer
CropScience LP. "In the United States, Bayer CropScience and the
Western Growers Association
support producers in their efforts to supply consumers with
high-quality fruits and vegetables through the Green Field
Alliance."
Green Field Alliance - a unique partnership
"The goal of this unique partnership is to enhance the value
programs and services that are vital to the growth and success
of Western Grower’s members", said Brent Crossland, Marketing
Manager at Bayer CropScience.
A percentage of every Bayer CropScience product sale purchased
by Western Grower members will go directly to the Green Field
Alliance Funds. This funding facilitates the dissemination of
scientific and technical information to members, staff, policy
makers and the public. The funds are also used to tackle four
priority issues for Western Growers: food safety, federal farm
policy, immigration and transportation.
"It is safe to say that the Green Field Alliance partnership has
helped to effectively advance the health and vitality of the
American produce industry and that Bayer CropScience, through
its financial commitments, is a solid and unparalleled partner
in these efforts", said Hank Giclas, Vice President, Strategic
Planning, Science & Technology Western Growers.
Integrated crop protection for high quality fruit and
vegetable production
Bayer CropScience has initiated food chain partnerships in
various crops in many countries worldwide. "A wide range of
affordable, high quality fruits and vegetables available all
year round provides the basis for healthy nutrition", explained
Storey. "We look forward to launching further food chain
partnership projects in additional crops and countries."
Bayer CropScience supports integrated crop production according
to good agricultural practice as an important element of
sustainable agriculture.
The solutions offered by Bayer CropScience in food chain
partnership projects include activities such as the development
and implementation of integrated crop protection tailored to
meet local requirements and support for growers in the
production of high quality fruits and vegetables.
Company experts provide importers and exporters with information
on international trading standards relating to crop protection
and help to avoid trade barriers.
In addition to the introduction of the food chain partnership
concept in the USA by Bayer CropScience the vegetable seed
business of Bayer CropScience, Nunhems, will highlight the
innovative Intense™ tomato
and the Magenta™ melons at Booth Number 5301.
Bayer is a global enterprise with core competencies in the
fields of health care, nutrition and high-tech materials. Bayer
CropScience AG, a subsidiary of Bayer AG with annual sales of
about EUR 5.8 billion (2007), is one of the world’s leading
innovative crop science companies in the areas of crop
protection, non-agricultural pest control, seeds and plant
biotechnology.
The company offers an outstanding range of products and
extensive service backup for modern, sustainable agriculture and
for non-agricultural applications. Bayer CropScience has a
global workforce of about 17,800 and is represented in more than
120 countries.
The Western Growers Association is a trade association
representing about 3,000 family farmers in California and
Arizona who grow half of the fresh fruits, vegetables and nuts
produced in the United States. |
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