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XBEET, Germain’s novel seed priming technology for sugar beet, is launched in the United Kingdom

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King’s Lynn, Norfolk, United Kingdom
May 23, 2008

Marketed since 2007 in the USA, XBEET® will make its first appearance in Europe for 2009 planting by UK growers. Germain’s pioneered its first generation of sugar beet seed priming technologies under the brands Advantage and PAT in the mid 90’s. These brands have enjoyed broad market exposure both in Europe and the United States.

Germain’s quest for innovation in yield enhancing physiological treatments has delivered a new standard in sugar beet seed priming: XBEET. A totally novel technology, XBEET priming for sugar beet was independently tested in the USA from the mid 2000’s.

The North American trial results showed that XBEET over the course of the testing period delivered a substantial sugar yield improvement of 4.8% over Advantage/PAT primed seed, and a massive 12.9% increased yield over unprimed seed. XBEET delivers a positive step change in the speed and uniformity of seedling emergence and final crop establishment.

Recognised by some key players in the US beet sugar industry as a valuable tool to secure early crop establishment and increase yield potential, XBEET has in its first full year of commercialisation already captured ca. 35% of the USA’s Red River Valley beet area plantings, following a 6% capture in its launch year. Ambitious targets for improved crop output in the UK now also recognise the value XBEET can deliver, and the green light is now given for UK growers to evaluate it in commercial conditions for the 2009 planting season.

Véronique Heyes, Germain’s Business Director for sugar beet comments: ‘Pressure on land use and availability, mounting enterprise costs for growers all point to a single solution: Maximising yield per acre. Cost effective inputs which have a high return on investment have never been more important, and XBEET fits extremely well as a valuable component in this strategy’.

For more detailed information on XBEET please visit our feature on SeedQuest Seed Enhancements.
 

 

 

For more detailed information on XBEET please visit our feature on SeedQuest Seed Enhancements

 

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