London, United Kingdom
October 14, 2008Source:
King’s College London
Do European Consumers Buy GM
Foods? ("Consumerchoice")
Project no.: 518435
Contractor: King’s College London
Instrument: 5.4.3 Area: Impact of food on health
Thematic Priority: 5 Food Quality and Safety
Date: 1 May 2006 to 30 October 2008
This project, funded by the European Commission, addressed the
question of whether consumers in the EU buy GM-foods when they
are available on the shelves of grocery stores. As part of the
ongoing debate on this and related issues, there have been many
opinion polls asking people what they would do about GM-foods
but few, if any, direct investigations of what they do actually
do in practice when they go shopping. The project therefore also
explored the question of whether opinion polls are reliable
indicators of people’s actions.
The study involved ten Member States – the Czech Republic,
Estonia, Germany, Greece, The Netherlands, Poland, Slovenia,
Spain, Sweden and the UK – together with participation from
organisations taking an EU-view both from a consumer and an
industry perspective.
The coordinator of the project and the King's College London
contact is Professor V.
Moses.
Final report
Full report - chapters 1-11 (pdf, 6,812 KB)
Full report - chapters 12-17 (pdf, 5,213 KB)
Report chapters
Chapter 1: Title Page, List of Participants, Summaries (pdf,
348 KB)
Chapter 2: Introduction (pdf, 160 KB)
Chapter 3: Products on sale (pdf, 139 KB)
Chapter 4: Analysis of the European media (pdf, 414 KB)
Chapter 5: Focus groups (pdf 214 KB)
Chapter 6: Shopper barcode survey, opinion polls,
questionnaires (pdf, 519 KB)
Chapter 7: Czech Republic (pdf, 490 KB)
Chapter 8: Estonia (pdf, 164 KB)
Chapter 9: Germany (pdf, 2,599 KB)
Chapter 10: Greece (pdf, 922 KB)
Chapter 11: The Netherlands (pdf 989 KB)
Chapter 12: Poland (pdf 1,355 KB)
Chapter 13: Slovenia (pdf 350 KB)
Chapter 14: Spain (pdf 404 KB)
Chapter 15: Sweden (pdf 260 KB)
Chapter 16: United Kingdom (pdf 2,717 KB)
Chapter 17: Discussion and conclusions (pdf 204 KB)
Summaries in other
languages
Summary in Czech (pdf 154 KB)
Summary in Dutch (pdf 103 KB)
Summary in Estonian (pdf 91 KB)
Summary in German (pdf 108 KB)
Summary in Greek (pdf 170 KB)
Summary in Polish (pdf 123 KB)
Summary in Slovene (pdf 90 KB)
Summary in Spanish (pdf 128 KB)
Summary in Swedish (pdf 104 KB)
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