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Horizon Genetics strengthens executive team and positions company for future growth - Consumer products veteran Brian Kiernan named President and CEO

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Mason City, Illinois
September 3, 2008

Building on its momentum of creating the strongest management team in the seed industry, Horizon Genetics, Inc. announced today that it is appointing Brian C. Kiernan as its president and chief executive officer. In addition, Reggie Dowell, who serves as president, is stepping into the chairman’s role, which is currently held by Timm Reynolds, who is assuming the position of vice chairman. The company has also named Barry Parsell as district sales agronomist based in McLean County. The newly aligned executive team is charged with transforming Horizon Genetics’ business by positioning the organization for long-term profitability, growth and relevance in the marketplace, while creating organizational value.

“Brian’s background and experiences are the perfect fit for Horizon Genetics as we accelerate our transformation plans,” said Reggie Dowell, chairman, Horizon Genetics, Inc. “With more than 25 years of experience in the consumer products industry, his blend of expertise in strategy, sales and retail development are exactly the skills needed to elevate our business to the next level.”

Before joining Horizon Genetics, Kiernan was president and chief executive officer of Langeveld International, where he was responsible for global operations and charged with transforming the company by focusing on strengthening its core business, recapturing market share and repositioning the company for future growth. Before joining Langeveld, Kiernan was vice president of retail development for True Value Company, where he was responsible for growing the businesses of the co-op’s domestic and international members. Prior to True Value, he served as director of national account sales for Monsanto Company’s lawn and garden business, previously known as the Solaris Group. When The Scotts Company purchased Monsanto's lawn and garden business in 1999, the operation was renamed the Ortho Business Group, and Kiernan continued to serve as its director until 2002.

Kiernan has also served as national account sales manager and Canadian sales manager for the Specialty Products Division of Rubbermaid Inc., managing the company's outdoor furniture, automotive, pet, lawn and garden and sporting goods product lines. He also spent seven years with Grosfillex Inc., a French window and furniture manufacturer as North American sales director. Kiernan graduated from John Carroll University with a bachelor’s degree in English.

“I feel privileged to have the opportunity to lead such an outstanding company,” said Kiernan. “I am looking forward to working with our dynamic management team to develop innovative new ways to strengthen the company’s performance through process improvements and cost effective programs.”

“Barry Parsell is a great addition to our sales team,” said Sales Manager Eric Kunzeman. “He has an extensive agricultural background, including experience as a seed consultant as well as in the agriculture retail sector and will be a valuable resource for our customers in central-east Illinois.”

Parsell, who has 30 years of experience in the seed industry, was Agrigold Hybrids’ district sales manager for McLean, Livingston and Ford counties in Illinois before joining Horizon Genetics.
He is a Certified Crop Advisor (CCA) with knowledge in seed/soil agronomics, weed and insect troubleshooting and soil fertility.

At a time when some smaller seed companies are seeking shelter under the corporate umbrella of large international seed companies, Mason City, Ill.-based Horizon Genetics, Inc. is continuing to take the opposite path. Established in 1998, the private company has gained a strong foothold in the heart of the Midwest’s competitive wheat, corn and soybean producing area as a truly independent seed company dedicated to serving professional farmers. Horizon Genetics believes that seed purchases today are an investment in a farmer’s future and is committed to providing the finest value and highest return by utilizing outstanding quality, exceptional biotechnology, value-oriented programs and tools and personalized relationships and services.

 

 

 

 

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