Research Triangle Park, North
CArolina
September 11, 2008
More than 500 growers and
retailers were at the Iowa Speedway in Newton, Iowa, on Sept. 3
to learn about innovations in agriculture.
With a theme like “Race to Innovation,” attendees started the
day off with an adrenaline rush – race car ride-a-longs on the
Speedway.
After a lunch break, growers and retailers participated in
informational sessions that reviewed the current agribusiness
landscape, as well as specific innovations in the
Bayer CropScience
pipeline. This included a presentation by Mike Deall, Bayer
CropScience vice president of marketing and portfolio
management; and Jim DeLong, Bayer CropScience vice president of
commercial operations, about the vision and future of Bayer
CropScience.
“‘Race to Innovation’ is a fun theme, but we think growers and
retailers saw today it’s more than that – it’s a promise to
which Bayer CropScience is truly dedicated,” Deall explains.
“When you’re in a race, you’re in it to win it. But the effort
you put in just to get to the starting line isn’t a hasty
process. The training requires dedication, determination and
innovation, and that’s exactly how Bayer CropScience approaches
the solutions we offer growers and retailers. We have a lot of
exciting, and of course innovative, products coming to market
right now. Growers and retailers can expect us to introduce many
more innovative products in the future.”
In addition to the presentation by Deall and DeLong, product
managers and technical development representatives provided news
about how specific Bayer CropScience innovations will help
growers and retailers manage early and late season corn and
soybeans. Topics included seed traits and seed treatments, as
well as new and upcoming products from Bayer CropScience:
• Balance®Flexx herbicide*
• Corvus™ herbicide*
• Ignite® herbicide
• Laudis™ herbicide
• LibertyLink® soybeans**
“Because we’re dedicated to
helping growers and retailers protect their investments,
innovation continues to be a focus for Bayer CropScience,” Tim
Zurliene, Bayer CropScience strategic business entity lead for
herbicides and herbicide tolerant traits, says. “Bringing new,
innovative products to market provides unique solutions that
help growers and retailers improve plant health, reduce risk and
improve overall profitability.”
The event closed with Rusty Wallace, former NASCAR driver,
commenting on the importance of innovation to achieving success.
*Balance®Flexx and Corvus™ are not registered for use and are
currently under review by the EPA. Please consult your local
Bayer CropScience representative for the latest information on
registration.
**LibertyLink® soybeans are not available for sale or use, and
Bayer CropScience LP does not promote or authorize promotion of
sale or use. Any product produced from LibertyLink soybean crop
or seed may only be used, exported to, processed or sold in
countries where regulatory approvals have been granted.
Bayer is a global enterprise with core competencies in the
fields of health care, nutrition and high-tech materials. Bayer
CropScience AG, a subsidiary of Bayer AG with annual sales of
about EUR 5.8 billion (2007), is one of the world’s leading
innovative crop science companies in the areas of crop
protection, non-agricultural pest control, seeds and plant
biotechnology. The company offers an outstanding range of
products and extensive service backup for modern, sustainable
agriculture and for non-agricultural applications. Bayer
CropScience has a global workforce of about 17,800 and is
represented in more than 120 countries.
Always read and follow label instructions. Bayer (reg’d), the
Bayer Cross (reg’d), Balance®, Corvus™, Ignite®, Laudis™, and
LibertyLink® are trademarks of Bayer. Balance Flexx and Corvus
are Restricted Use Pesticides. Balance Flexx, Corvus and
LibertyLink soybeans are not yet registered for sale or use. Not
all products are registered in all states. |
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