Davis, California and Victor, New York
March 5, 2008Active
ingredient in AgraQuest’s RHAPSODY® fungicide to be rebranded as
CEASE™ for U.S. ornamental market
AgraQuest Inc., a leading
provider of effective and safe pest management products,
announced today that it has entered a strategic alliance with
BioWorks Inc. to
distribute the active ingredient, Bacillus subtilis, QST 713
strain, in the ornamental and greenhouse markets. BioWorks will
rebrand the product under the name CEASE™ beginning in early
March.
“The agreement between AgraQuest and BioWorks will ultimately
better serve those growers who have used RHAPSODY for ornamental
and greenhouse purposes,” said Chris Coombs, V.P. North America
for AgraQuest. “BioWorks’ expertise and experience in the
ornamental and greenhouse markets positions them as a superior
support provider for this active ingredient.”
CEASE, labeled as both a foliar spray and soil drench on
ornamentals, trees, shrubs, flowering plants, and greenhouse
crops, is a broad spectrum biofungicide targeting common fungal
and bacterial diseases such as Botrytis, Pseudomonas, Erwinia,
Powdery and Downy Mildew, Leaf Spot and Speck, Anthracnose, and
Rust.
“With CEASE we bring a proven Bacillus-based product to the
ornamental and greenhouse markets,” said John Francis, Director
of Marketing and Technical Services for BioWorks.
“CEASE will be a strong addition to our plant health and disease
control portfolio.”
CEASE has a zero-day pre-harvest interval and a four-hour
restricted entry interval providing growers minimal interruption
following sprays. Bacillus subtilis, QST 713 strain has been
sold under the RHAPSODY brand in the U.S. ornamental market
since its introduction in 2003.
AgraQuest will continue to produce and market RHAPSODY for the
turf market, where the product is strongly positioned as a broad
spectrum fungicide and tank mix partner, ideal for reducing
chemical load as part of an Integrated Pest Management (IPM)
program.
AgraQuest is a biotechnology company that focuses on
discovering, developing, manufacturing and marketing effective,
safe and environmentally friendly natural pest management
products for agricultural, institutional and home markets. The
company sells SERENADE®, SERENADE® Garden, RHAPSODY®, SONATA®
and BALLAD® fungicides in the U.S. market. AgraQuest received
the Presidential Green Chemistry Award from the U.S. EPA for the
discovery and commercialization of SERENADE. In 2004, AgraQuest
received a Red Herring Top 100 Private
Company Award and the World Technology Award for the
Environment.
BioWorks, Inc., a privately held company, provides
environmentally responsible, safe and cost-effective solutions
to the horticulture industry.
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