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Mark Lawson of Monsanto Company is Seed World's latest Giant Views of the Industry

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Grand Forks, North Dakota
April 2, 2009

The newest installment of Seed World’s groundbreaking video series, Giant Views of the Industry On-line, features Mark Lawson, Monsanto Company’s Corn Technology Yield and Stress Lead. Check out the Giant Views at www.seedworld.com.

This streaming video series features interviews with leading thinkers in the seed industry, updated on a monthly basis. In this installment, Lawson discusses Monsanto’s breeding objectives and its success with adaptation traits such as drought tolerance.

Lawson joins a host of other luminaries, including:

  • Bill Wyffels Jr. of Wyffels Hybrids giving advice on how to sell seed.
  • David Pickenpaugh of INCOTEC talking about what’s new in the coating and seed technology business.
  • Bill Latham of Latham Seed Company addressing the issues affecting independent seedsmen.

Other topics covered in the series include licensing changes, organic regulations and the role of biofuels in the seed industry. The videos are brought to you in an easy-to-use format that breaks the interview down into bite-sized pieces so you can view the topics you want when you want, without having to watch the entire video in one sitting. Just click on any of the one to two minute long segments you wish to view.

Giant Views of the Industry is part of the Seed World family of publications which includes Seed World magazine, www.seedworld.com and Seed Week, a weekly e-newsletter. Seed World reaches decision makers across the breadth of the seed sector in America, including distributors, retailers, breeders, wholesalers, brokers, trade associations and industry suppliers.

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