Research Triangle Park, North
Carolina
April 13, 2009
BASF Turf & Ornamentals announced
it has added four new employees to its team effective
immediately. Appointed are Product Manager, Missi Koenig, Sales
Specialists, David Schell, and Brian McCaffrey, and Senior Sales
Specialist David Maubach.
“The added benefit of the Whitmire Micro-Gen acquisition is the
addition of impressive talent to an already strong team of
professionals,” said Dr. Toni Bucci, BASF Turf & Ornamentals
Business Manager. “We’re also excited to transition David
Maubach from another business within BASF to provide even more
experience to our sales team.”
Missi Koenig joins BASF from the former Whitmire
Micro-Gen organization where she was a Product Manager covering
specialty markets which included T&O, International and Private
Label. In her new role, she will serve as a Product Manager
based in St. Louis, MO, to liaise with the Whitmire-line
production group, communicate production demand and packaging,
work on new development projects, and aid in product/positioning
of the acquired Whitmire-line products within the BASF Turf &
Ornamental portfolio.
Brian McCaffrey and David Schell also come to BASF
from Whitmire Micro-Gen. At Whitmire Micro-Gen McCaffrey served
as Horticulture National Sales Manager and had account sales
responsibilities spanning the mid-south and West Coast. He will
be covering South Florida in his new position as Sales
Specialist.
Schell served as a Horticulture Regional Technical Specialist at
Whitmire Micro-Gen covering the Northeastern and Mid-Atlantic
U.S. His territory for BASF Turf & Ornamental will include
Pennsylvania and northern New Jersey.
David Maubach joins the T&O group from the BASF Pest
Control business where he was a Sales Specialist in the Midwest
for the past two years. He also spent more than 20 years with
the crop protection business at BASF. His new territory for T&O
includes Minnesota, Iowa, Missouri, Nebraska, Kansas, Wyoming,
Colorado, and North and South Dakota.
As sales specialists McCaffrey, Schell and Maubach will help
distributors, golf course superintendents, nursery and
greenhouse growers, and lawn care operators select
science-based, chemical solutions for growing healthy turf and
plants.
For more information about BASF Turf & Ornamentals visit
www.betterturf.com and
www.betterplants.com
or blog about turf at
www.basfturftalk.com. |
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