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BASF receives Canadian regulatory approval for reformulated Frontier Max herbicide

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Mississauga, Ontario, Canada
April 28, 2009

Trusted weed control solution for corn, soybeans and dry beans, now has a lower application rate

BASF Canada has received regulatory approval for FRONTIER MAX – a new, concentrated version of FRONTIER – for the 2009 growing season.

“At BASF, we recognize the value that our products bring to growers and are continually researching ways to enhance existing products to address farmers’ changing needs,” says Mike Bakker, Corn and Bean Market Manager for BASF Canada. “FRONTIER MAX is a great example of BASF keeping up with these needs. The reformulated herbicide will continue to deliver the same high standard of weed control growers have come to expect with FRONTIER, but with a lower application rate.”

The new formulation of FRONTIER MAX contains a higher concentration of active ingredient so that growers will only need to apply FRONTIER MAX at an application rate of about 60 percent of the FRONTIER use rate to achieve the same level of weed control as traditionally provided. Compared to the original formulation of FRONTIER, FRONTIER MAX contains the resolved isomer of dimethenamid – the active ingredient in both FRONTIER and FRONTIER MAX. Excellent crop safety is also a key benefit of FRONTIER MAX.

FRONTIER MAX controls weeds such as barnyard grass, Eastern black nightshade, fall panicum, giant foxtail, green foxtail, large crabgrass, old witch grass, redroot pigweed, smooth crabgrass, yellow foxtail, and yellow nutsedge in both corn and beans.

This herbicide also offers a wide application window in both corn and beans, giving growers maximum flexibility. In corn, FRONTIER MAX can be applied alone, pre-plant incorporated, pre-emergence and early post-emergence. In soybeans, FRONTIER MAX can be applied alone, pre-plant incorporated and pre-emergence. And, depending on the grower’s weed spectrum, when tank-mixed with MARKSMAN® FRONTIER MAX will provide complete, season-long broadleaf and grass weed control in corn.

Finally, the new formulation also has the added benefit of being freezable. “If FRONTIER MAX freezes during over-winter storage, growers and retailers can be confident that it will maintain its properties and weed control efficacy for use the following season,” concludes Bakker.

With sales of €3,137 million in 2007, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than €62 billion in 2008. Further information on BASF is available on the Internet at www.basf.com

Always read and follow label directions.
FRONTIER and MARKSMAN are registered trademarks of BASF. © 2009 BASF Canada Inc.

 

 

 

 

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