NEWS

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NEWS

FarmChina.com opens direct access to China's food and agricultural market
Beijing, China
November 30, 2000

FarmChina.com launches its distributor identification service providing global agribusinesses a
cost-effective solution for finding credible Chinese distributors. This is the latest in a string of online and offline services offered by FarmChina.com -- a premier full service e-commerce player in the $324 billion food & agricultural trading market in China.

Agricultural issues were the focal point of China's entry into the WTO. While China seeks to sell its own products, foreign businesses are searching channels into China's vast agribusiness sector. FarmChina's services and web-based marketplace help Chinese agricultural companies purchase inputs such as Monsanto's seeds and New Holland's tractors, as well as facilitate selling their outputs domestically and internationally. How much easier could it be to have FarmChina's expertise at the click of a mouse?

FarmChina.com has already attracted a membership base of over 28,000 buyers and sellers in China and abroad. Members can trade food and agricultural products more efficiently, easily access critical information of agricultural market and policies, and find credible partners in China. Members can also utilize offline services to obtain product registration and certification in China, which is one of significant barriers to successful trading.

FarmChina.com's capability derives from in-house experts on food and agriculture, international
trading and from over 200 global and Chinese strategic partners, which include China national
agricultural industry associations, government regulatory agencies, agricultural media and trading
service companies.

"FarmChina.com was born at the perfect time,'' said Shushan Wu, FarmChina.com's CEO. "China's accession to the WTO will reduce tariffs on many agricultural products, causing rapid increase in trading volume between China and the rest of the world. This is a historical opportunity for FarmChina.'' she said.

FarmChina.com is the leading full service e-commerce company for multinational food and
agricultural trading with China. FarmChina.com combines agribusiness with Internet resources to
empower buyers and sellers with information, service solutions and markets to increase their
profitability, and facilitate trading to improve efficiency. FarmChina is invested by an overseas private agricultural investment company and managed by a team of overseas-educated industry professionals. As the pioneer in China's fledgling agricultural business-to-business industry, FarmChina.com was recently selected for inclusion in the International Monetary Fund's E-commerce exhibition scheduled for 2001. 

Company news release
N3163

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