Modesto, California
May 24, 1999Harris Moran Seed Company announces the purchase of
50% shares of Lagra SA, a nationwide vegetable seed distributor in Argentina. This new
partnership paves the way to increased distribution into this rapidly growing market.
European sister companies Clause and Tézier joined the venture and already transferred
their distribution to Lagra SA. The company will continue to distribute exclusive
Ferry-Morse branded products, under the management of Gabriel Raffo, from the family
owning the other 50%.
The combination of outstanding products of U.S. and European
origin will enable Lagra SA to tackle both the open field and sheltered crop systems in
the country. Over 100 regional dealers and prominent growers from all parts of Argentina
attended a launching in Buenos Aires on March 16. Says Gabriel Raffo, general manager of
Lagra SA, "We are excited about this partnership that will increase the focus of
Harris Moran on the ever growing needs of the Argentinean trade."
Popular HM brand varieties are also available in Argentina
through Garde, Giusti and Chuchuy.
Company news release
N1824 |