Sunseeds Company, a
world leader in the development, production and marketing of
hybrid vegetable seed and seed technology, has hired Robert
Korstanje as Director of Marketing and Sales. Korstanje, who
brings a broad range of experience in the global agriculture and
food industries to the position, will be based out of the
company’s Morgan Hill, Calif. headquarters.
In his new position, Korstanje will be directing the
company’s marketing and sales teams in promoting the Sunseeds
brand, its products and services.
Korstanje, who was born and educated in The Netherlands, has
held senior management positions in the U.S. and abroad. Prior
to joining Sunseeds, Korstanje was employed as Senior Business
Director for Global Innovation for The Kellogg Company, with
focus on convenience foods and ready-to-eat cereals (RTEC).
Prior to 1996, he spent 27 years with the Asgrow Seed Company
where he held a number of senior management positions including
Executive Director of Marketing/Sales for the Americas,
President and General Manager of Bruinsma Seed Company in The
Netherlands, Director of Asgrow’s foreign subsidiaries, Director
of Worldwide Marketing and Director of Marketing/Sales for North
America.
Korstanje said Sunseeds’ reputation as a world-class marketer
of hybrid vegetable seeds such as processing and fresh market
tomatoes, carrots and onions, and its successful expansion into
other product lines such as cucurbits, peppers, cantaloupes,
watermelons and melons, will be an asset in promoting the
Sunseeds brand in the Americas. He hopes to use his expertise in
working with producers, distributors and end users to further
develop Sunseeds’ role in the food industry. Korstanje believes
there are many opportunities for a research-driven company like
Sunseeds to become an integral part of the food service industry
and produce distribution channels in the 21st century
by promoting the health/nutritional benefits and convenience of
vegetables to the consumer.
Sunseeds is part of the Nunza B.V. group of companies, which
markets the Nunhems brand throughout the world.
