Southern Seed Srl was established and developed in south-eastern Sicily as an independent seed company. The excellent soil and climatic conditions of the region make it perfect for supplying the requirements of all the countries of the Mediterranean basin as well as other production areas around the world. Thanks to a motivated and conscientious workforce, Southern Seed Srl now has branches in most of the regions of Italy and abroad. Representation in different regions with a wide range of conditions places the company in a position to understand and appreciate the varying needs of different cultivation zones. Using advanced research and experimental techniques, geneticists are able to develop varieties with a broad genetic base which can adapt to different cultivation conditions, are high yielding and profitable and which can respond to the most diverse market demands. Research at Southern Seed Srl is focussed on species of interest to professional horticulturalists, such as Tomato, Pepper, Aubergine, Courgette, Melon, Watermelon, etc., and has resulted in the development of several hybrids which now have a strong position in the market due to their technical, agronomic and organoleptic properties.