What important
lessons have you learned during your years in the seed
industry?
This is the most complex business I have worked in!
Make sure you have a great Quality Assurance system in place and don’t
compromise the system for more sales. Make sure you sell
high quality products into the market place and always take
care of complaints ASAP.
Be customer focused, which is a constant
work-in-process.
Long term values are what the seed industry is founded
on. Be honest and fair in your dealings. Compete as hard as
possible, and remember that what we do helps to feed the
world and also makes it a better and more beautiful place. A
friend in the seed industry is not a business acquaintance,
but a true life long friend.
