Take us 10 or 15
years into the future. What will the seed industry look
like? What roles will be played by the large players? What
will be the function of medium and small players?
As a company,
Monsanto views the future as full of opportunities for small,
medium and large seed companies and the industry as a whole.
The sciences of biotechnology and genomics promise exciting
new solutions for the agriculture industry and opportunities
for forward-thinking seed companies to deliver them to their
customers.
At Monsanto, we are working with our seed company licensees to
understand how changes in the industry may impact their
business down the road. Our integrated solutions business
model provides growers with benefits because of its holistic
approach, but for it to truly be successful we rely on the
entire chain - including the support and expertise of seed
dealers, because, as we all know, the seed dealer will play a
critical role in delivering
solutions to the marketplace. Our customers demand and deserve
a high level of service and support - and the dealer is an
integral part of delivering it.
As I mentioned earlier, we are trying to be proactive with
seed dealers and
work with our partners to educate them on future technologies.
This way our
technology does not just land on them and they can truly adapt
to the needs
of the industry and adopt new technologies in line with their
customers' needs.
