Larry Hollar - Hollar Seeds - USA

July 2002

Do you perceive the expensive new technologies like genetic engineering as a threat to your company's future or as an opportunity?
Yes, I recognize technologies that are beyond our budget as a long term threat. Hollar Seeds serves many of the major markets, not just the niches. When better products are developed for these markets, if they aren't ours, we will lose those markets.

Crusading against GMO's is not an opportunity for us because scientifically we see no reason to do so. Nor do we plan to grow our seed organically.

In the short term, we have a great opportunity, as we are able to provide quality products at good values. We are working to increase our business in medium sized markets and niche areas. For that matter, our only product, cucurbits, is a niche. While our company will never feed the world, we are happily developing many diverse, fun, nutritious products with growers and consumers in mind.

 

 

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