FORUM - Roundtable interview

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ROUNDTABLE INTERVIEW - Seed company executives - February 2004

FORUM

Robert Clark
President & COO

THE PICKSEED COMPANIES GROUP
Canada

ACCOMPLISHMENTS in recent years

Growth through acquisitions, regional distribution start-up operations, and physical capacity expansions at several locations.

Initiation of a professional management succession strategy including the promotion of several PICKSEED seeds-people as business unit leaders.

Strategic alliances with respect to the supply of alfalfa and hybrid corn genetics, and the marketing of consumer turf products in Canada.

Fostering key relationships in international markets.

Significant product development advances across forage and turfgrass species, including patented germplasm of “transitional ryegrasses”, a cross between elite Lolium perenne and multiflorum.

Key CHALLENGES for the Future

Achieving and sustaining a balance between industry seed supply and demand.

Brand equity development to partially offset the commoditization of proprietary varieties.

Product differentiation, either through biotechnology or traditional breeding methods.

Maintaining a fair allocation of financial returns throughout the supply chain (breeders, growers, distributors, and end users)


The Pickseed Companies Group is a leader in the development, production and distribution of cool season turfgrass and forage crop seeds. The Group is comprised of PICKSEED Canada Inc., PICKSEED West Inc., Turf One, Mapleseed, and Seeds Ohio with operations located in Lindsay, Ontario; St. Hyacinthe, Quebec; Winnipeg, Manitoba; Sherwood Park, Alberta; Abbotsford, British Columbia; Dawson Creek, British Columbia; Tangent, Oregon; and West Jefferson, Ohio. The Group has been operating since 1947 and is privately held. 

For more information about THE PICKSEED COMPANIES GROUP, please visit www.pickseed.com 
 


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