If we hadn't split Zeraim Gedera into two companies two years ago, we
would be celebrating its 50th anniversary this year.
As we perceive the split as a technical issue, we nevertheless plan to celebrate
the occasion.
We started as a family company and I am proud to say that the
spirit is still there. I dare say that our employees, seed-growers
and owners all share the same values over which the company was
founded:
hard work, professio- nalism and above all – integrity.
These values, coupled with the ambition of the founding fathers,
enabled the
company to supply the developing young state of Israel with high
quality
seeds in addition to incoming dollars. The same values, coupled with
the
enthusiasm and innovation of the current management and staff, enable
the
company to expand its activity and maintain a good position in the
industry.
I want those of the readers who do not know us to be aware that we
are open for cooperation of all kinds.
Both companies, Zeraim Gedera and Agridera, specialize in all the
activities of a true seed company, i.e. breeding of varieties,
production of seeds, marketing and sales. Our internal breeding as
well as our cooperation with all the research institutes in Israel constantly
tries to innovate. In the past we lead the world with Delila
cucumbers, Galia melons and LSL tomatoes, three innovations that
became standards. Today, most of our breeding programs have matured.
We are proud to say that we directed our breeders well and that our
products really add value to all members of the chain. The next
revolution is on the way, but for obvious reasons I cannot disclose
more details.
