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Germination's Giant Views of the Industry
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John Cowan
General Manager
Hyland Seeds

John Cowan has worked in the seed industry for more than 30 years and has been General Manager of Hyland Seeds since 1997. He is also a member of the corporate executive committee of Thompsons Limited. Cowan is a past member of the executive of the Ontario Agri Business Association, a past chairman of the Canadian Seed Trade Association corn and soybean committee, past chair of the CSTA external relations committee, and was president of CSTA in 2005 – 06. Cowan was awarded the 2009 CSTA Seed Achievement Award for his dedication to the Canadian seed industry.

Certified Seed Incentive
“We have a real problem with investment in cereal research right now…”

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Recruitment Tactics
“I think we need to go right back to the high schools…”
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Improving External Relations
“We needed to have a relationship which was better.”
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Agri-food Circle
“It’s not simply the needs of the person below or above us in a value chain…”
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Identifying the Challenges
“It’s a wildly fluctuating market and we need to address stability issues…”
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