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Rob
Hannam
President
Synthesis Agri-Food Consulting
Rob Hannam
has been an active member of the
agriculture community his entire life.
His career began with First Line Seeds,
where he played an integral role in
moving First Line to a top market share
position in Eastern Canada. Moving to
Monsanto, Hannam worked as Eastern
Canada Commercial Lead before leading
the marketing effort for their soybean
product line across the Midwest and
Northeastern U.S. In 2004, he joined
AdFarm as team lead of their eastern
Canada operation. As an extension of
AdFarm, Rob formed Issues & Insights in
2007, which provided strategic counsel
and issues management support for
organizations in agriculture, food and
the bio-economy sectors. In June 2009,
Issues & Insights became Synthesis
Agri-Food Consulting. |
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A New Direction
“There is tremendous opportunity
and changes in agriculture…” |
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Supporting the Seed Industry
“We can help those companies or
organizations solve problems.” |
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Retailer Training
“The customer seed growers serve has
changed so we want to make sure they are
equipped for that change.” |
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Advice for the Next Crop of
Seedsmen
“Create a vision for what you
think the future will be in five
or ten years, but then make it
happen now.” |
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Intellectual Property Matters
“We’re missing that whole
section of innovation in cereal
crops.” |
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